demandbase - Advertising Campaign Strategist
Requirements
• Minimum 3 years of experience in digital advertising, ideally with a B2B focus • Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients • Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact • Strong analytical skills to evaluate success against performance targets • Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint • Experience buying and/or planning digital advertising campaigns is a plus
Responsibilities
• Manage a book of ~20 customer accounts (volume may vary by segment) • Drive full utilization of booked media budgets through strategic execution and performance storytelling • Build and manage customer audience journeys and campaign briefs • Deliver compelling, insight-driven reports that support renewals and expansion • Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines • Surface optimization opportunities and serve as the voice of the customer in internal planning • Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes • Support campaign launches and ensure impressions are served to drive accurate billing
Benefits
• We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind. • Our Commitment to Diversity, Equity, and Inclusion at Demandbase
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