Power Digital - Measurement & Ad Ops Lead

Remote - USA2mo ago

Remote Staff NA Tech Lead Site Manager Digital Marketing Google Workspace Documentation SEO Salesforce

Requirements

• 3+ years of experience in digital marketing tracking or ad operations • Advanced experience with Google Tag Manager (client-side required; server-side preferred) • Strong understanding of Google Ads conversion tracking and offline conversion imports • Familiarity with Meta CAPI and event prioritization • Experience working with CRM integrations and form tracking • Understanding of HIPAA-compliant marketing environments preferred • Strong QA mindset and attention to detail • Ability to troubleshoot tracking issues independently • Comfortable working cross-functionally with Media, Engineering, and Analytics teams • Proficient in Google Workspace • Key Performance Indicators (KPIs) • 100% of new campaign launches pass tracking QA before go-live • 100% of assigned accounts have documented Measurement Framework alignment • 100% of tracking tickets completed by deadline or proactively communicated before deadline • <24-hour initial response time to tracking-related issues • 100% of conversion tracking implemented within 3 business days of request • Most Important Things (MITs) • Measurement accuracy and data integrity • Proactive issue identification and resolution • Clean documentation and framework alignment • Strong cross-team communication • Compliance-first implementation mindset

Responsibilities

• Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.) • Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas • Implement and QA conversion tracking (primary, secondary, micro, offline conversions) • Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems • Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.) • Support HIPAA-compliant measurement setups including BAAs and compliant data flows • QA all tracking prior to campaign launches and after major site updates • Monitor conversion health across accounts and proactively resolve tracking discrepancies • Maintain and document Measurement Framework implementation alignment • Support automation initiatives related to conversion syncing, error handling, and QA • Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure • Create and maintain tracking documentation and SOPs • Employ AI technologies to enhance and optimize business processes.