Assist World - Marketing & Content Assistant

• ● Edit founder-recorded TikTok videos into engaging short-form content for TikTok and • Instagram Reels. • ● Create visually appealing Instagram carousel posts and static graphics in Canva. • ● Develop and maintain the monthly social media content calendar. • ● Schedule and publish social media content. • ● Ensure all content is aligned with the brand's tone, style, and visual identity. • Email Marketing • ● Design and build email campaigns and automated customer journeys, including: • ○ Welcome series • ○ Abandoned cart flows • ○ Promotional campaigns • ● Create email designs in line with the brand identity. • ● Translate marketing briefs and inspiration into high-converting email campaigns. • Content Marketing • ● Assist with drafting blog content for the Offdays brand. • ● Format and publish blogs within Shopify. • ● Source, resize, and optimise blog imagery to match brand templates. • ● Support content production for a second health-tech business by sourcing and preparing • Marketing Support • ● Help organise and execute marketing campaigns across multiple channels. • ● Research marketing inspiration and industry trends. • ● Maintain consistency across all marketing assets. • ● Suggest ideas and improvements based on marketing best practices. • Future Growth Opportunities • As the business expands, this role is expected to evolve and may include: • ● Coordinating communication with manufacturing, packaging, and testing vendors • (non-technical project coordination). • ● Influencer research, outreach, and relationship management. • ● Managing content scheduling and publishing across social channels. • ● Producing simple weekly marketing and Shopify performance reports. • ● Taking greater ownership of campaign planning and execution.