Career Team Enterprises - Senior Marketing Manager - PH

• Develop & Execute Strategy • Build and execute integrated marketing plans that support Career Team’s growth across US workforce development markets, with a focus on state and local government, workforce boards, and social service agencies. • Conduct market research and competitor analysis to inform campaigns. • Maintain and update the Career Team website, ensuring content stays current, on-brand, and aligned with active campaigns and initiatives. • Campaign Management • Plan, launch, and optimize digital campaigns across social media, SEO/SEM, and content channels. • Draft copy and captions for social media posts, flyers, and other campaign materials, maintaining a consistent brand voice across all channels. • Manage PR efforts, local events, and partnerships to boost brand visibility. • Coordinate with creative agencies, freelancers, and media vendors. • Draft press releases and coordinate with leadership on review, approvals, and distribution. • Create and edit short-form and long-form video content for use across social media, webinars, and sales enablement, including promotional clips, event recaps, and product explainers. • Edit raw footage into polished videos using tools such as Canva, Adobe Premiere Pro, or similar platforms, incorporating captions, branding, and motion graphics as needed. • Cross-Functional Collaboration • Partner with sales, product, and leadership teams to align marketing strategies with business goals. • Translate complex workforce development concepts into clear, compelling messaging for government and nonprofit audiences. • Complete individual marketing requests from stakeholders, including flyers, slideshows, and other customer-facing outreach materials. • Analytics & Reporting • Define KPIs, track results, and report marketing performance to leadership. • Provide actionable insights to improve future campaigns. • Event Logistics • Event Logistics • Manage end-to-end logistics for 25–30 conferences per year across Workforce Services and Career Edge, including NAWDP, NAWB, CWA, CECU, and NASWA. • Oversee conference registrations, booth and sponsorship purchases, and staff travel coordination for team members without company cards. • Organize pre-conference planning meetings to align internal stakeholders and ensure all materials, staff assignments, and logistics are in order. • Own the national webinar calendar, pitching topic ideas that align with the overall marketing plan and tie into upcoming conferences and industry events. • Coordinate all webinar logistics end-to-end: collect speaker bios and headshots, build and configure Zoom Webinar events, and manage registration setup.