Wikimedia Foundation - Lead Specialist, Audience Development & Fundraising (Contract)

• Proven experience managing and analyzing comprehensive individual giving programs, successfully balancing acquisition with retention and upgrading. • Experience working with detailed audience segmentation, data analysis, and managing complex donor journeys across multiple audience segments. • Comfortable working with donor KPI metrics and utilizing them to drive strategic decisions. • Experience managing external fundraising agencies to execute complex marketing and development plans. • Experience launching and managing paid acquisition and lead generation campaigns across multiple channels, utilizing integrated direct response tactics and applying growth marketing principles. • Deep proficiency in donor retention, mid-level upgrade strategies, individual donation management, and techniques for growing donor lifetime value. • In-depth knowledge of supporters, the market, and the charity sector to predict future trends across global fundraising markets. • Understanding of tax-smart giving vehicles –for example, the operational and strategic nuances of Donor-Advised Funds (DAFs) • Strong organizational and project management skills, with the ability to prioritize and manage multiple tasks simultaneously. • Excellent communication and collaboration skills, with the ability to work effectively across teams and departments. • A proactive and results-oriented approach, with a commitment to continuous improvement and learning. • This role offers an exciting opportunity to contribute to the growth and success of the fundraising department at Wikimedia Foundation by driving audience development initiatives and optimizing direct response fundraising efforts. If you are passionate about fundraising, data-driven decision-making, and making a positive impact, we encourage you to apply. • The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive. • The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA. • News from across the Wikimedia movement • Wikimedia Blog • Wikimedia 2030