mediasmart - Principal Product Manager, CTV
Requirements
• 6–10 years of Product Management experience within AdTech, Programmatic Advertising, Connected TV (CTV), or Performance Marketing. • Strong understanding of the CTV ecosystem, including DSPs, SSPs, identity solutions, attribution, measurement, and buying workflows. • Experience building products related to programmatic buying, optimization systems, campaign management, or advertising infrastructure. • Deep understanding of RTB systems, auction dynamics, targeting methodologies, and optimization models. • Experience working closely with Data Science teams and ML-driven systems. • Strong understanding of mobile advertising and attribution ecosystems. • Strong analytical thinking and problem-solving capabilities. • Ability to translate complex technical and data concepts into clear product direction and business impact. • Excellent communication, stakeholder management, and cross-functional collaboration skills. • Comfortable operating in fast-paced, evolving organizations with high ownership and autonomy. • SQL and data analysis experience is a plus. • Familiarity with ecosystems and platforms such as AppsFlyer, Adjust, Kochava, Branch, DV360, The Trade Desk, Roku, Samsung Ads, LG Ads, or similar technologies is a plus. • Spanish Language skills are a plus. • WHAT SUCCESS LOOKS LIKE • Faster onboarding and scaling of CTV campaigns, especially across North America. • Expansion of premium CTV supply and strategic integrations. • Stronger measurement, targeting, attribution, and audience intelligence capabilities. • Faster experimentation cycles and measurable platform impact. • Strong collaboration across Product, Engineering, Data Science, Commercial, and Partnerships teams.
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