Modulr - Digital PR & Social Media Manager

London3w ago

In Office Staff EMEA Public Relations Social Media Manager Community Lead Public Relations Digital Marketing Hootsuite Sprout Social Adobe Creative Suite

Requirements

• 5+ years of hands-on experience in social media, digital PR/marketing, journalism, public relations, or a related field. • An exceptional writer who can shift tone for the audience in front of you, from a snappy social caption to a professional media or influencer pitch. • Strong experience with all the major social platforms, including LinkedIn, Instagram, TikTok, X, and YouTube, and how each one actually works. • You are comfortable with social scheduling and analytics tools such as Hubsot, Hootsuite, or Sprout Social, and basic design tools such as Canva, Figma, or Adobe Creative Suite. Familiarity with media monitoring tools like Meltwater or Cision is a plus. • A working understanding of SEO, Google Analytics, and native social analytics. • You are creative and quick-thinking, able to come up with fresh content fast and respond to online trends as they happen. • Highly organised and can juggle multiple tasks, campaigns, and deadlines in a fast-paced environment. • You are a confident communicator who enjoys building relationships with media/influencer contacts and online communities. • Relevant certifications such as CIM, CIPR, HubSpot, or Meta Blueprint are advantageous.

Responsibilities

• Content Creation – Plan, write and schedule creative, platform-tailored content (copy, images, short-form video, and graphics) across channels including LinkedIn, Instagram, TikTok, and X. • Content Creation – • Trend Tracking – Keep a pulse on cultural moments, trending audio, and industry news so we can join relevant online conversations, including reactive and newsjacking content. • Trend Tracking – • Scheduling & Calendars – Own and maintain the active social media content calendar. • Scheduling & Calendars – • Digital PR & Outreach • Campaign Support – Help plan and execute end-to-end digital PR campaigns, including press releases, data-led studies, and reactive commentary. • Campaign Support – • Media Relations – Build and maintain targeted media lists and pitch journalists, bloggers, and relevant trade publications, using databases such as Muck Rack or Roxhill. • Media Relations – • Influencer & Partner Collaboration – Liaise with micro-influencers, brand advocates, and partners to amplify campaigns and extend our reach. • Influencer & Partner Collaboration – • Coverage Monitoring – Track, clip and report on online brand mentions, features, and sentiment shifts. • Coverage Monitoring – • Analytics & Reporting • Performance Tracking – Monitor key metrics, including reach, engagement, referral traffic, and share of voice, using social and PR analytics tools. • Performance Tracking – • Reporting – Compile weekly and monthly reports with actionable insights that refine future content and outreach. • Reporting – • AI Visibility – identify the brands and platforms worth working with to improve AI visibility. • AI Visibility

Benefits

• You own Modulr’s voice and how we show day to day on owned and earned online channels, from a fast-moving LinkedIn trend in the morning to a considered pitch to an industry influencer in the afternoon. • You work closely with and learn from the Head of PR and Communications and the wider marketing team, on fast-moving campaigns and projects that make a real impact to the business • You get to build something genuinely new for us: how Modulr engages with brands and partners to help us improve AI visibility. • Bonus – Our annual discretionary bonus, paid in May for the previous year, is based on both company and individual performance. • Bonus – • Flexible benefits – £1,000 to spend on benefits to suit you, including private medical insurance, gym membership and dental. • Wellbeing app – confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions with accredited professionals, with company-funded hours and top-up options available. • Wellbeing app – • Holidays – 33 days annual leave (including bank holidays) plus your birthday off. In the UK, Christmas Day, Boxing Day and New Year’s Day are fixed holidays. You can choose the remaining days to suit your personal schedule. • Holidays – • Learning opportunities – Our two-day onboarding programme, ModStart, helps equip you for success. Learning does not stop there; we will continue to support your development through various channels. • Learning opportunities – • Company-Wide Events – Participate in collaborative and engaging events with colleagues across the business. • Company-Wide Events – • Bike to work / E-bike scheme • ModInclusion • At Modulr, we are committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds as we believe it is the right thing for our people, our business, and the community we operate in. • By submitting your CV, you consent to us using your personal data to assess your application, contact you, or share your CV with relevant hiring managers. You can request removal of your data at any time by emailing [email protected], though this will withdraw you from consideration for the role.