socure - Lifecycle Marketing Manager
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Requirements
• or drag and drop here • Are you authorized to work in the country where the job is located? • Will you now or in the future require sponsorship for employment visa status in this country? • What is your home zip code? • What are your compensation expectations? • Why are you interested in this job at Socure? • Do you currently reside in any of the following states: DE, HI, IA, KY, MS, NE, NM, SD, VT, WV, WY? • Unfortunately we are unable to hire employees residing in these states. • Do you live within 45 miles of one of Socure's Talent Hubs in the US? • You may have to go into office 2-3 times a week. • San Francisco, CA • New York City, NY • Do you consent to Socure processing your data to verify your identity under Socure's Recruiting Privacy Policy? • Socure's Recruiting Privacy Policy • U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION (Completion is voluntary and will not subject you to adverse treatment)
Responsibilities
• Own end-to-end email marketing and automation • Build, manage, and optimize all lifecycle email programs in Marketo, including nurture streams, trigger-based campaigns, re-engagement sequences, and promotional sends. • Implement segmentation strategies tied to funnel stage, persona, industry/vertical, and behavior signals (e.g., content engagement, event attendance). • Drive pipeline through webinar programs • Plan, produce, and optimize a regular webinar cadence across Zoom Webinars and ON24, owning the full lifecycle from topic ideation and speaker coordination to promotion, live execution, and post-event follow-up. • Design post-event nurture and sales follow-up motions that convert registrants and attendees into opportunities and pipeline. • Build and refine lead nurture architecture • Design multi-touch nurture journeys that move prospects from MQL to SQL, aligned to Socure’s funnel definitions and revenue targets. • Partner with Sales, SDR, and RevOps to align on lead scoring thresholds, routing logic, SLA handoffs, and messaging, using Salesforce as the shared source of truth. • Measure and report on pipeline contribution • Own lifecycle marketing reporting across Marketo and Salesforce, tracking MQLs, email- and webinar-influenced pipeline, webinar-sourced opportunities, and revenue attribution. • Build and maintain dashboards and recurring performance readouts for marketing and sales leadership, translating program performance into clear business impact. • Run continuous experimentation • Establish a rigorous A/B testing cadence across subject lines, CTAs, send timing, content formats, landing pages, and webinar structures. • Document insights and roll winning variants into standard programs to improve open rates, CTR, registration and attendance, conversion to MQL/SQL, and pipeline metrics. • Maintain database health and compliance • Oversee list hygiene, opt-in/opt-out handling, segmentation quality, and deliverability health within Marketo and Salesforce. • Ensure all programs comply with CAN-SPAM, GDPR, and CASL requirements, partnering with Legal/Compliance as needed. • Serve as the internal Marketo expert • Act as a go-to resource for lifecycle automation best practices, supporting marketing partners with email/webinar builds and troubleshooting. • Help evolve our campaign architecture, templates, and naming conventions to ensure scalability, consistency, and accurate attribution. • Demonstrate Socure leadership competencies • Operate with a strong test-and-learn mindset, bias for action, and ownership of outcomes. • Collaborate as “One Team” with cross-functional partners, communicate clearly, and use data to drive decisions and recommendations.
Benefits
• $130K – $150K • Offers Equity • Offers Bonus • This is a base salary range for this job based on the job requirements. • Base pay is only one component of Socure's compensation and our total rewards package includes equity, benefits, and an annual bonus or a commission plan. • annual bonus • commission plan. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please note: we have set up limits for applications for this role. • Candidates may not apply more than 3 times in any 30 day span for any job at Socure. • Candidates may not re-apply to the same role within 30 days. • or drag and drop here • Why are you interested in this job at Socure? • Unfortunately we are unable to hire employees residing in these states. • You may have to go into office 2-3 times a week. • San Francisco, CA • New York City, NY • Socure's Recruiting Privacy Policy • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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