HeliosX - VP of Marketing
Requirements
• A proven track record of driving profitable customer acquisition and growth. • Deep, hands-on growth marketing expertise, with new thinking you can bring from day one. • Experience across performance marketing and brand, with strong judgement on how to balance investment between them. • A strong track record of measuring brand effectiveness and connecting brand investment to commercial outcomes. • Strong commercial and analytical depth across CAC, payback, customer quality, incrementality and marketing measurement. • Experience making investment decisions across multiple brands, channels or markets. • Experience building and leading high-performing marketing teams, including hiring, coaching and making difficult people decisions. • Experience in highly commercial, fast-paced digital consumer businesses such as D2C or subscriptions. • Strong appreciation for brand, creative and content, alongside the credibility to challenge senior stakeholders. • We’d particularly value experience applying AI to improve marketing performance, finding new sources of growth as channels mature, or scaling across multiple geographies. • Life at HeliosX • Life at HeliosX • At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions! • Aside from working with our all-star team, here are the other benefits of coming on board: • Generous equity allocations with significant upside potential • 25 Days Holiday (+ all the usual Bank Holidays) • Private health insurance, along with extra dental and eye care cover • Enhanced parental leave • Cycle-to-work Scheme • Electric Car Scheme • Free Dermatica and MedExpress products every month, as well as family discounts • Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Kindle and audible subscription)#LI-Hybrid #LI-Director
Responsibilities
• Own the marketing strategy balancing performance marketing with brand investment that builds future demand. • Drive profitable customer growth by improving CAC, payback, customer quality and marketing efficiency. • Lead across the full channel mix, developing strong specialists and accelerating underdeveloped areas such as paid social. • Allocate investment across brands and channels based on where it will create the greatest return. • Bring rigorous measurement to performance and brand, using incrementality, econometrics and brand metrics to understand what is genuinely driving growth. • Build a deep understanding of our customers and turn that into stronger propositions, creative and campaigns. • Build a centre of excellence across technology, measurement, AI serving all business units • Own the quality as well as the volume of customers acquired, partnering closely with Customer Value on downstream impact. • Build and lead a high-performing marketing organisation, hiring exceptional talent, coaching senior leaders and maintaining a high performance bar. • Embed AI across the function to improve productivity, decision making, creative output and performance. • Partner closely with Product, Commercial, Clinical, Operations and Data and bring a clear, evidence-backed point of view to the executive team.
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