Power Digital - Creator Strategist
Requirements
• 1+ years experience managing creator or influencer campaigns end-to-end, from onboarding through final content delivery; agency experience preferred • Creative Brief Development: Proven ability to build, edit, and manage creative briefs that clearly communicate objectives, deliverables, and expectations. • Creative Brief Development: • UGC Strategy: Working knowledge of UGC and its role within broader digital and social marketing strategies. • UGC Strategy: • Project Management: Ability to autonomously manage multiple campaigns, stakeholders, and deadlines simultaneously in a fast-paced environment, without errors • Project Management: • Cross-Functional Collaboration: Confident working cross-functionally with creators, clients, and internal teams to drive successful campaign execution. • Cross-Functional Collaboration: • Process Innovation: Ability to identify, test, and implement process improvements that enhance how UGC is delivered and scaled. • Process Innovation: • Key Performance Indicators (KPIs) • Personal RPE: $15K • Submission of on-time creator briefs: 100% • 90%+ of creator deliverables submitted on time per campaign; not accounting for client delays outside of your control • Sufficient QA process ownership that results in no errors that yield a negative impact to revenue or retention of all clients within your book • Upkeep of Campaign Trackers (Asana and Sheet): 100% completion of weekly updating • Most Important Things (MITs) • Reliable and clear communication with creators and internal teams. • Ability to manage multiple deadlines without dropping the ball. • Understanding of what makes compelling, on-brand UGC.
Responsibilities
• Enhance and optimize business operations through the deployment of AI technologies • Utilize and leverage Power Digital’s nova ecosystem to benefit your department’s objectives • Creator & Strategist Communication: Lead communication with creators throughout UGC campaigns, keeping them informed, engaged, and on track from onboarding through content delivery. Proactive communication and tracking with your lead strategists for alignment. • Creator & Strategist Communication: • Client Communication & Collaboration: Serve as a client-facing partner for UGC campaigns, actively participating in client calls and communications to align on creative direction, campaign needs, feedback, and deliverables while ensuring clear communication and a strong client experience. • Client Communication & Collaboration: • Campaign Workflow Ownership: Own the campaign workflow by building and maintaining creative briefs in partnership with social strategists and clients, ensuring the vision is clear and actionable. • Campaign Workflow Ownership: • Deliverables Oversight: Oversee all deliverables for UGC services, ensuring deadlines are met and content aligns with client expectations and free of errors • Deliverables Oversight: • Creator List Building & Management: Own recruitment and management of internal creator lists, including sourcing, outreach, onboarding, and relationship management across a diverse roster of talent and industries • Creator List Building & Management: • Creator Vetting and Casting: Cast creators that are an ideal fit for campaigns by thoughtfully matching talent to brand needs and campaign goals; ensuring you are QAing for language, brief alignment, and skillset. • Creator Vetting and Casting: • Creator Enablement: Ensure internal creators have the guidance, tools, and resources needed to produce high-quality content • Creator Enablement: • Process Improvement: Proactively identify opportunities to improve how we work with creators, including refining processes and testing new content formats, campaign structures, or workflows • Process Improvement: • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department • Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%
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