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preply - Senior Strategic Finance Manager, B2C Marketing

London+ Equity4d ago

In Office Senior EMEA Finance Manager B2C Digital Marketing CAC LTV Financial Modeling Reporting Looker Excel Google Sheets

Requirements

• 7+ years in Marketing Analytics or Growth focused FP&A roles • Experience at high-growth B2C or marketplace business • Experience working alongside or within a marketing analytics function. • Familiarity with MMM, attribution methodologies, and incrementally testing • Deep understanding of digital marketing economics: CAC, LTV, payback periods, channel efficiency, and paid/organic interaction effects • Ability to build investment frameworks and achieve alignment with business partners • Demonstrated success using AI tools to drive insights and efficiencies • Exceptional executive-level communicator • Comfortable in Looker or similar reporting tools; advanced Excel/Google Sheets

Responsibilities

• Domain leadership • End-to-end ownership: lead the B2C marketing economics domain across modelling, forecasting, business partnership, and executive reporting. • Strategic framing: define the right questions before answering them. Frame the investment problem, not just the financial output. • Cross-functional leadership: act as the senior Finance voice in Growth Marketing planning forums, challenging assumptions and landing decisions with credibility. • Financial modeling & forecasting • Model ownership: own the B2C marketing financial model across paid acquisition (SEM, paid social), organic and brand, with full accountability for forecast accuracy • Re-forecasting: lead monthly and quarterly forecasts; own the variance narrative with clear driver decomposition • Scenario & sensitivity: build the models that stress-test ROI assumptions under different investment, competitive, and macro conditions • Paid & organic dynamics • Interaction modeling: build and own the framework that quantifies the relationship between paid spend levels and organic search performance, understanding halo effects, cannibalization, and the true blended cost of acquisition. • Incrementally: work with BI and Growth to define and track incrementality, ensuring our financial model accounts for inter-channel relationships correctly • Efficiency curve: identify the point at which marginal paid investment stops generating efficient organic lift, and use this to inform budget allocation decisions. • Geo expansion & go-to-market

Benefits

• An open, collaborative, dynamic and diverse culture; • A generous monthly allowance for lessons on Preply.com http://Preply.com, Learning & Development budget and time off for your self-development; • A competitive financial package with equity, leave allowance and health insurance;