charthop - Head of Marketing
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Requirements
• Innovator: comfortable with taking calculated risks and experimenting with our marketing strategy to drive successful leads and revenue • Background: You’re a leader with a demand generation focus and expertise in your career. This is most foundational to the success of the team at this stage. • Industry Experience: you’ve worked at a B2B SaaS company previously, with preference for companies in the Human Resources technology, secondary would be Data Analytics, and AI spaces. • Early-stage: you’re comfortable with and have been at pre-Series C companies where pace is fast, growth is key, and learnings are critical to success. • AI-Forward: you’re AI-curious and understand how AI has substantially changed the marketing landscape and how we can leverage it • Data-driven: You have data fluency and understand how to review it to make more precise decisions that focus on results.
Responsibilities
• Demand Generation & Pipeline Ownership • Full-Funnel Strategy: Own the strategy and execution of multi-channel programs designed to drive high-quality qualified pipeline. • Performance Marketing: Oversee paid acquisition (search, social, display) in collaboration with external performance agencies, ensuring optimal CAC and high-intent lead flow. • Brand Awareness & Content Ecosystem • SEO/AEO Strategy: Move beyond traditional search; lead our strategy for Answer Engine Optimization (AEO) to ensure ChartHop is the definitive answer in AI-driven search environments. • Influencer & Analyst Relations: Cultivate relationships with key HR tech influencers and industry analysts (Gartner, Forrester, etc.) to solidify ChartHop’s position as a category leader. • Public Relations Support: Manage external PR resources to drive earned media and thought leadership. • Team Leadership & Operations • Team Management: Lead, mentor, and grow a high-performing marketing team. • Vendor Orchestration: Manage a roster of specialized agencies and freelancers, ensuring high-quality output and accountability. • Marketing Ops & Analytics: Oversee the marketing tech stack (HubSpot, Salesforce, etc.) to ensure flawless lead routing, attribution, and reporting. You will provide the CEO with clear, data-backed insights on marketing ROI. • AI-Native Marketing • Champion the use of Generative AI tools to accelerate content production, audience segmentation, and experiment iteration. • WHAT SUCCESS LOOKS LIKE IN YEAR ONE: • 0–90 days: Deeply understand our customers, our product, our pipeline, and our current marketing motion. Audit what's working, what isn't, and where the biggest leverage points are. • 90–180 days: Launch a refreshed demand generation engine with clear attribution, tightened CAC targets, and a content and AEO strategy that positions ChartHop as the definitive voice in AI-native HR. • 180–365 days: Own a meaningful portion of qualified pipeline, have analyst and influencer relationships actively generating awareness, and have ChartHop's AI story landing consistently in the market. The team is energized, focused, and performing. • We are evaluating candidates at the Director/Senior Director levels and will align compensation relative to experience/seniority.
Benefits
• Base Salary + Bonus $200K – $240K • Offers Equity • $25K – $50K Bonus • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Are you legally authorized to work in the United States? • Will you now or in the future require employer sponsorship to work in the United States? • I prefer not to answer • Another Gender Identity • Heterosexual / straight • Asian or Asian American • Black or African American • Hispanic or Latine • Indigenous or Native American • Native Hawaiian or Other Pacific Islander • Person with disability • Refugee or immigrant • None of the above
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