Jobscan - Head of Marketing

• Paid Ad (SEM) Expertise: Design and execute a high-impact paid acquisition strategy to continue to scale up spend across platforms like Google, Meta, TikTok, and YouTube, prioritizing UGC ads to drive engagement and conversions. • UGC Ad Expertise: Develop and optimize UGC ad campaigns, sourcing authentic content from creators to reduce CAC and boost click-through rates. • Analytics & Reporting: Use tools like Google Analytics, SEMrush, or Appsflyer to track paid and organic performance, identifying high-value segments and reducing churn through data-driven insights. • Team Leadership: Mentor marketing team members and collaborate with product and finance teams to align campaigns with retention and monetization goals. • Experimentation: Test innovative ad formats, content types (e.g., case studies, tutorials), and SEO tactics to stay ahead of industry trends. • Experience:10+ years in marketing functions with 5+ years leading performance marketing for consumer apps and/or eCommerce or D2C brands. Proven success in paid ad and UGC ad campaigns (e.g., TikTok, Instagram). Proven success in paid ad and UGC ad campaigns (e.g., TikTok, Instagram). • Startup Experience: At least 5+ years of experience in a tech startup environment. • Managed a budget of $2m+ in paid search budget or $250k in paid social budget. • Track Record: Successfully scaled paid marketing while achieving ROI efficiency. Experience scaling organic traffic through content and SEO is a plus. • Leadership: Experience leading startup marketing teams, with strong communication skills to align with CEO and finance stakeholders.