Maximus Health, Inc. - Creative Director, DTC Performance Marketing
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Requirements
• You're a creative visionary who understands that great brands are built through systematic excellence, not just moments of inspiration. You thrive at the intersection of art and commerce, using creative as a strategic lever for growth. You're equally comfortable discussing kerning with designers and ROI with executives. You believe that constraints breed creativity and that the best creative leaders are multipliers who elevate everyone around them. Most importantly, you're passionate about human potential and excited to build a brand that helps millions optimize their lives. • 8+ years of creative leadership experience, with at least 3 years building and managing creative teams • Proven track record of building brands in health, wellness, technology, or premium consumer sectors • Deep expertise in brand development, visual systems, and multi-channel creative execution • Experience building high-performance creative operations that balance quality with velocity • Portfolio demonstrating breakthrough creative work that drives measurable business results • Strong understanding of digital-first creative and emerging platforms • Exceptional communication skills with ability to present to and influence C-level stakeholders • Bachelor's degree in Design, Fine Arts, Marketing, or related field (MFA or advanced degree preferred)
Responsibilities
• BRAND LEADERSHIP & STRATEGY • Define and evolve Maximus's visual identity across all touchpoints, ensuring our brand reflects our position at the intersection of science, technology, and human potential • Develop and maintain comprehensive brand standards that scale across digital, physical, and emerging platforms • Create and continuously refine our brand book, establishing it as the north star for all creative expression • Partner with executive leadership to translate business objectives into compelling creative strategies • CREATIVE OPERATIONS & VELOCITY • Build and optimize a high-velocity creative asset generation engine capable of producing premium content at scale • Implement systems and workflows that balance creative excellence with the demands of a fast-growing performance medicine company • Establish metrics and KPIs to measure creative impact and continuously improve output quality and efficiency • Drive adoption of emerging creative technologies and AI tools to accelerate production without compromising quality • TEAM BUILDING & MANAGEMENT • Recruit, mentor, and lead a world-class creative team including designers, copywriters, motion designers, and production specialists • Foster a culture of creative excellence, experimentation, and accountability • Develop clear career paths and growth opportunities for team members • Balance in-house capabilities with strategic external partnerships and agencies • CROSS-FUNCTIONAL PARTNERSHIP • Collaborate closely with Marketing, Product, and Growth teams to ensure creative amplifies business objectives • Partner with the clinical and science teams to translate complex medical concepts into accessible, engaging content • Work with Technology teams to ensure seamless creative implementation across digital platforms • Support Sales and Partnership teams with materials that accelerate business development • CREATIVE EXCELLENCE • Oversee all creative output including campaigns, digital experiences, product design elements, environmental design, and content creation • Ensure every creative touchpoint reinforces Maximus's position as the premium leader in performance medicine • Champion innovative approaches that differentiate Maximus in a crowded wellness landscape • Maintain hands-on involvement in flagship projects while effectively delegating and empowering the team
Benefits
• US Comp RangeThis range is the base salary range for candidates based in the United States. $150K – $210K • 0.01% – 0.1% • Maximus does not currently offer any annual bonus. • For full time roles, there will be equity in the form of stock options as part of the offer on top of the base salary. This does not apply to any contract or hourly opportunities. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • What interests you about working for Maximus? • Note: Visa sponsorship is currently unavailable. • e.g., LinkedIn, Indeed, ZipRecruiter, Wellfound, Slack, Recruiter, Referral • A portfolio review will be part of the process • Tell us about your experience owning creative direction for a DTC (direct to consumer) brand? Give a specific example that highlights your biggest accomplishment. • Tell us how you have leveraged AI tools recently to help drive creative processes and output?
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