Ethos Life - New Products & Marketing Innovation Director

• Proven Track Record: Demonstrated success in-house at a high-growth, direct response B2C startup. Fintech or Insurtech experience preferred. Track record of bets that paid off, not just running the playbook well. • Deep Paid Marketing Experience: Minimum of 10 years in paid marketing, including 7+ years where paid user acquisition was the primary growth driver. Deep platform expertise across Meta, Search, YouTube, and TikTok. • New Product Launch Experience: Demonstrated experience leading paid marketing for new product launches or new business lines, ideally more than once. • Strategic Judgment: You make sound calls without needing to escalate every decision. You know which trade-offs matter, which tests are worth running, and when to kill something. • Strategic & Hands-On: You are equally excited by high-level strategy and the in-the-weeds work of building, testing, and shipping. You don't want a team to manage. You want to do the work. • Measurement Rigor: Strong command of MMM, incrementality testing, geo lift, and DR measurement under signal loss. You know how to read what's real versus what's noise. • Creative Taste: Strong instincts for what good DR creative looks like. You can talk to a copywriter and a data scientist in the same hour. • Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment. • Technical Proficiency: Advanced Excel and BI tools (Tableau or similar). Comfortable working with analytics and engineering partners on platform requirements and measurement needs. • #LI-Remote #LI-MK1 • #LI-Remote • #LI-MK1 • The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. • Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. • You can find further details of our US benefits at https://www.ethoslife.com/careers/ • Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.