Ethos Life - Director, Digital Marketing
Requirements
• Proven Track Record: Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred). • Proven Track Record: • Platform Mastery: Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display. • Platform Mastery: • Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment. • Operational Agility: • Relevant Experience: Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver. • Technical Proficiency: Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights. • Technical Proficiency: • Strategic & Hands-On: You are equally excited by high-level strategy development and the "in-the-weeds" work of hands-on optimization. • Strategic & Hands-On: • Technical Collaboration: Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs. • Technical Collaboration: • Testing Rigor: A disciplined approach to testing, iterating, and scaling based on data-backed learnings. • Testing Rigor: • #LI-Remote #LI-MK1 • #LI-Remote #LI-MK1 • The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. • Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. • You can find further details of our US benefits at https://www.ethoslife.com/careers/ • Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
Responsibilities
• Strategic Ownership: Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals. • Strategic Ownership: • Performance Management: Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs. • Performance Management: • Cross-Functional Partnership: Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels. • Cross-Functional Partnership: • Relationship Management: Manage and optimize relationships with external client partners. • Relationship Management: • Data-Driven Execution: Conduct deep-dive analyses on channel performance and implement actionable findings with speed. • Data-Driven Execution: • Thought Leadership: Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics. • Thought Leadership: • Subject Matter Expertise: Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices. • Subject Matter Expertise:
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