Gametime United - Director, Lifecycle & Customer Growth

• 10-14 years in lifecycle, CRM, or retention marketing, with meaningful time at a consumer marketplace or app-first business — not exclusively ecommerce • Experience across both app and web customer experiences • A demonstrated point of view on personalization as a growth lever — not just “we send personalized emails” but real experience building segmentation/targeting logic that changed outcomes • A track record of building something from 0-to-1 — a new mechanic, program, or workstream — and making a data-backed case for resourcing it, rather than only running an established playbook • Player-coach experience — hands-on with a small team day-to-day, not a pure strategy-and-delegate operator • Real experience influencing a product roadmap without direct authority over it — this role needs to shape decisions, not just request them • Comfortable partnering with data science teams on segmentation/audience work • Hands-on familiarity with lifecycle/personalization platforms (Braze or similar) • Fluent using AI tools to expand what a lean team can cover — this team will scale scope, not headcount • Exposure to incentives design, incrementality, and economics • Experience in ticketing, live events, travel, or another seasonal/high-consideration marketplace