AB InBev - Global Brand Manager
Requirements
• 3+ years of experience in communications, media, social media, or creative agencies • Strong creative acumen with the ability to support creative development and campaign execution processes • Highly organized and process-driven, with strong attention to detail and executional rigor • Proven ability to manage multiple stakeholders and external agency partners effectively • Strong collaboration and communication skills across different functions and profiles • Demonstrated ability to influence and align markets within a global organization • Comfortable operating in fast-paced, highly cross-functional environments with multiple priorities simultaneously
Responsibilities
• Communications Execution • Lead the end-to-end execution of global campaigns across markets, ensuring strong deployment, alignment, and in-market excellence • Oversee campaign asset cascade, market communication, and ongoing support during live activations • Manage communications agency partners, including timelines, deliverables, workflows, and executional processes • Own mid-funnel content development in partnership with our in-house agency and cross-functional teams • Lead strategy and operations for our creative studio, including key priorities, content planning, end-to-end creative process management, and final creative approvals • Ensure consistency and quality across all communications outputs and campaign assets • Media Strategy, Planning & Execution • Partner with Global Media teams to develop media strategies for major campaigns and initiatives • Lead reviews and approvals of campaign media plans to ensure alignment with brand objectives and communications strategy • Track and monitor the execution of global media strategy across markets • Support markets with alignment, follow-ups, and optimization opportunities to maximize campaign effectiveness and consistency globally • Creativity Management • Drive operational excellence across the brand’s creative development process and key creative initiatives, including global programs • Partner closely with the Communications Director to shape and elevate creative ideas and campaign development • Help ensure creative work is delivered efficiently, consistently, and at the highest quality standards • Facilitate strong collaboration across creative, media, production, and agency partners to bring ideas to life effectively
Benefits
• Work Location: New York, NY (onsite) • Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business • Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs
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