Anchorage Digital - Member of Product Marketing, Trading

• Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies • Write content with strong copywriting skills and fluency in our brand voice • Build FAQs, run trainings, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging • Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption • Manage product launches as well as the introduction of new product and service features by leading client communications across channels • Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives • Develop fluency in our product and platform capabilities • Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team • Create product marketing content that will accelerate Anchorage Digital’s growth, including webpages, collateral, blog articles, in-app client notifications, emails, educational white papers, and advertisements. • Comfort writing short- and long-form content for an institutional audience • Deep knowledge of crypto or finance • Experience leading marketing campaigns in a cross-functional environment • Are someone who constantly searches for new client and market insights to inform positioning • Are keen to become an expert in technical product features and influence how they’re differentiated • You read about b2b product marketing tactics during your free time • You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)