Binance - Regional Growth Manager
Requirements
• Launch and optimise acquisition and activation campaigns based on data and business priorities • 5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred) • Strong analytical skills and confidence working with data to make decisions • Experience with experimentation, A/B testing, and campaign optimisation • Native Russian and strong English communication skills
Responsibilities
• Drive user growth and reactivation through local growth initiatives and experiments • Launch and optimise acquisition and activation campaigns based on data and business priorities • Identify growth opportunities through A/B testing, product experiments, and continuous optimisation • Monitor key growth metrics, analyse performance, and translate insights into actions • Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives • in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred) • running end-to-end growth campaigns with measurable business impact • Strong analytical • and confidence working with data to make decisions • Ownership mindset with the ability to execute independently in a fast-paced environment • with experimentation, A/B testing, and campaign optimisation • Native Russian and strong English communication
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