Senior Product Marketing Lead

NeuroFlowRemote - USA *4d ago

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Requirements

6+ years of product marketing experience with progressive responsibility, with majority of experience selling into health plans and managed care organizations
Demonstrated success in bringing technically complex analytics products to market in healthcare
Natural storyteller with outstanding written and verbal communication skills, and ability to pitch to a prospect if asked to join Sales on a call
Deep understanding of healthcare industry trends and specifically the buyer personas across commercial and government markets
Excellent analytical and strategic thinking capabilities with ability to translate technical concepts into clear value propositions for various audiences
Data-driven decision-making mindset with experience using analytics to inform strategy
Excellent cross-functional collaboration skills, including having a reputation for effectively “influencing without authority”

Develop and execute comprehensive product positioning, messaging, and expansion strategies for complex analytics products
Define and communicate compelling product value propositions, differentiators, and benefits to the health plan and managed care market.
Create and oversee the development of marketing collateral, including sales materials and digital content. Partner closely with product and informatics teams to translate the product and data roadmap for external audiences.
Collaborate with the Growth team to provide them with the necessary tools, training, and resources to effectively sell and promote our products.
Conduct competitive research to understand the market landscape, identify opportunities, and refine product positioning.
Stay updated on industry trends, customer needs, and emerging opportunities to inform product strategies.
Develop and execute customer engagement programs to gather feedback, drive product adoption, and build customer loyalty.
Plan and oversee integrated marketing campaigns to support product launches and ongoing product marketing efforts.
Be responsible for their actions regarding the security of organization

Applicable for full time employees
Flexible work schedule, unlimited PTO, physical and mental wellness benefits, medical coverage, parental leave, 401K, company-sponsored events, referral program, onsite gym, dog friendly office, snacks in the office, commuter benefits, onsite massages.
What We Believe:
What We Believe: