Eucalyptus - Head of New Verticals
Requirements
• Drive commercial strategy at the category level: Own the P&L per vertical, define pricing models and growth levers, and work with the Director of New Verticals to build a clear pathway to long-term sustainability. Work with the S&O leads, and the commercial team, to ensure pricing and discounting strategies are sustainable. • Drive commercial strategy at the category level: • You're a ruthless operator with a builder's instincts — energised by early-stage environments, comfortable with ambiguity, and able to bring structure and momentum to complex launches. You have likely got some experience working in larger organisations, understanding the importance of regular, structured communications to the team. You care deeply about patients and hold yourself to a high bar on quality. • Strong commercial and operational track record (5+ years): You've owned the execution of new products or category launches — from early proposition through to market — and have the scars and wins to prove it. • Strong commercial and operational track record (5+ years): • Experience in health, D2C or subscription businesses: You understand what it takes to build high-trust patient or customer experiences, and you bring a genuine interest in improving people's health outcomes. • Experience in health, D2C or subscription businesses: • People leadership: You've managed and developed teams, and you know how to give your direct reports the clarity, support, and challenge they need to do their best work. • People leadership: • Cross-functional coordination at pace: You've worked across product, clinical, marketing, and ops teams — aligning people around shared goals and moving quickly without losing quality. • Cross-functional coordination at pace: • Data-driven and outcome-obsessed: You interrogate data, run experiments, and iterate fast — focusing on the actions that meaningfully move the needle on engagement, satisfaction, and retention. • Data-driven and outcome-obsessed: • Behaviours & Attitudes • Patient-first mindset: You hold a high bar for clinical quality and empathy, ensuring every vertical we launch genuinely improves patient health and experience. • Patient-first mindset: • Entrepreneurial and structured: You're creative, resourceful, and comfortable in uncertainty — but you also bring the follow-through and operational discipline to land complex launches well. • Entrepreneurial and structured: • Strong communicator: You can represent the new verticals strategy clearly to country managers, senior stakeholders, and your own team — adapting your message without losing the thread. • Strong communicator: • Curious and growth-oriented: You actively seek new perspectives, adapt based on evidence, and embrace the learning curve of building in new health domains. • Curious and growth-oriented: • Direct experience in health or preventative care — particularly across our new business lines (diagnostics, hair loss, menopause, TRT) • Experience working across international markets or with country-level general managers • Background in PR, comms strategy, or supply chain coordination for consumer launches • Successful track record in launching and scaling subscription-based health services • At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
Responsibilities
• Identify and model the commercial opportunities for each potential new vertical launch. Ensure that there robust alignment on the investment needed to launch a new product or category in the UK, and that the plans are aligned broadly with our global roadmap. • Identify and model the commercial opportunities • Work with the category lead, to build the experience end to end. You hold the standards for excellent, pushing all parts of the delivery team to go above and beyond. • Work with the category lead, to build the experience end to end. • Lead category launches end-to-end: Manage and develop a team of Category Leads, supporting them to take new verticals from early proposition through MVP, market testing, and into initial scale — holding the bar on pace, quality, and commercial rigour throughout. • Lead category launches end-to-end: • Own the path to PMF and £XXM+ ARR: Define what success looks like for each category, set the milestones, and drive the team to hit them — using data and patient feedback to iterate quickly and make smart go/no-go calls. • Own the path to PMF and £XXM+ ARR: • Coordinate global launch readiness: Work with country managers across markets to ensure global category launches are aligned on timing, positioning, and operational readiness. Be a critical part of the connective tissue between the UK launch model and international execution. • Coordinate global launch readiness: • Align PR, comms and supply chain: Ensure that public launches of Hims and Hers categories are supported by the right external narrative and operational infrastructure — partnering with comms and supply chain teams to remove blockers and sequence launches well. • Align PR, comms and supply chain: • Shape exceptional patient experiences: Partner closely with Product, Medical, Marketing, and Ops to build seamless, intuitive journeys that solve real patient problems — and that meet our high bar for clinical quality.
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