aethoshotels - Head of Social Media and Influencer Marketing (Maternity Cover)
Requirements
• 4–6+ years of experience in social media marketing, digital marketing, or content marketing. • Proven experience managing brand social media channels. • Strong understanding of Instagram, LinkedIn, and emerging social platforms. • Experience overseeing multi-brand or multi-location social media ecosystems is highly desirable. • Experience managing influencer partnerships and creator collaborations. • Excellent English copywriting skills, with the ability to write engaging social content and adapt tone of voice across channels. • Strong community management and audience engagement skills. • Strong organisational and stakeholder management abilities. • Experience analysing social media performance and translating insights into actionable recommendations. • Ability to balance strategic thinking with hands-on execution in a fast-paced environment. • Experience within hospitality, lifestyle, travel, or luxury brands is considered a plus.
Responsibilities
• Brand Social Media Management • Own the day-to-day management of Aethos’ brand social media channels, including Instagram and LinkedIn. • Work closely with the Brand Team to curate and publish content aligned with brand priorities and campaigns. • Manage community engagement across brand channels, responding to comments, messages, and audience interactions. • Drive follower growth, engagement, reach, and audience development across brand-owned channels. • Maintain content calendars and publishing schedules for brand accounts. • Oversee social media activity across all Aethos hotels, clubs, and F&B outlets. • Ensure local teams maintain active and consistent publishing schedules. • Monitor content quality, brand alignment, visual standards, and messaging across the portfolio. • Review, approve, or request revisions to content where required. • Act as the final quality gate for social media activity across the group. • Develop and maintain social media frameworks, guidelines, and best practices for local teams. • Provide ongoing coaching and support to local marketing teams. • Influencer Marketing • Own influencer marketing strategy across the portfolio, ensuring all partnerships align with brand objectives, audience targets, and commercial priorities. • Implement, maintain, and continuously refine influencer marketing frameworks, processes, and standards across the group. • Review and approve all influencer partnerships, creator stays, and collaborations across Aethos properties and outlets. • Support local teams in identifying relevant creators and partnership opportunities, ensuring consistency in approach and quality. • Lead influencer outreach and partnership management for brand-led activations, corporate initiatives, and destinations where local marketing support is not yet in place, including new openings. • Monitor influencer performance and evaluate campaign effectiveness, providing recommendations to optimise future collaborations. • Track emerging creators, platform trends, and industry best practices to continuously strengthen Aethos’ influencer marketing approach. • Performance & Reporting • Own performance reporting for Aethos’ brand social media channels. • Review and evaluate performance across destination and outlet accounts through regular reporting from local teams. • Hold local teams accountable to agreed social media objectives, publishing standards, and performance expectations. • Provide strategic recommendations and challenge underperformance where required. • Track platform developments, emerging trends, and competitive activity to continuously evolve Aethos’ social media approach.
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