multiplymii - Digital Growth Specialist - Semi Flexible CT
Requirements
• Proven experience developing and executing organic growth and SEO strategies • Experience conducting technical SEO audits and coordinating website improvements • Hands-on experience with Shopify website ownership or day-to-day site management • Experience developing and managing email and/or SMS marketing campaigns. • Experience with digital PR and authority building • Experience in email marketing campaign development • Experience with web analytics tools and building performance dashboards. • Direct experience with AEO, AI search optimization, or generative search platforms. • Experience in gaming, furniture, or consumer eCommerce • Experience with publisher or media outreach
Responsibilities
• Organic Growth & SEO • Develop and execute the company’'s organic growth strategy. • Improve rankings for high-value gaming furniture keywords. • Perform keyword research and competitive analysis. • Conduct technical SEO audits and coordinate improvements. • Monitor search trends and identify new content opportunities. • Improve website architecture, metadata, internal linking, and schema markup. • AI Search & Answer Engine Optimization (AEO) • Develop strategies to increase the company’s visibility within ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and future AI search platforms. • Optimize content for AI-generated search results. • Create structured, authoritative content that AI systems reference and recommend. • Monitor emerging AI search trends and recommend new initiatives. • Partner with internal teams to ensure product information is AI-friendly, accurate, and comprehensive. • Shopify Website Ownership • Own day-to-day optimization of the company’s Shopify website. • Launch new products, landing pages, and promotional content. • Improve user experience and conversion paths. • Conduct A/B testing to improve conversion rates. • Optimize website speed, Core Web Vitals, and overall site health. • Partner with the company’s S third-party developer to scope and prioritize technical/implementation changes. • Email & SMS Marketing • Manage email (and SMS) campaigns and automated customer journeys via Shopify Email. • Improve email engagement, conversion, and revenue. • Develop lifecycle campaigns for new customers, repeat customers, and abandoned carts. • Digital PR & Authority Building • Develop and own backlink acquisition strategies, working direct with publishers where possible (blended agency approach as needed). • Build relationships with publishers, gaming websites, review sites, and industry partners. • Identify opportunities for earned media coverage. • Increase n of the company’s authority and domain strength. • Analytics & Growth • Monitor website performance using analytics tools. • Build dashboards that communicate business impact. • Identify growth opportunities through data analysis. • Recommend experiments and continuously optimize results. • Own organic website traffic as the primary growth KPI.
Benefits
• 100% Remote Work – Work from anywhere in the Philippines. • Career Growth Opportunities – Gain hands-on experience, and continuous learning. • Collaborative & Innovative Team – Work alongside skilled professionals who value excellence. • APPLICATION PROCESS • We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. • The interview process includes a Recruiter Interview, Client Interview, and Assessment. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.
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