Growe Talents - Media Buyer
Requirements
• 2+ years of hands-on media buying on Facebook and TikTok (Google UAC is a plus), with a proven track record in regulated LATAM iGaming markets; • Experience promoting products on white / regulated iGaming markets — or a strong background in white niches (mobile apps, gaming) with a clear understanding of platforms compliance; • Confident work with Facebook Ads Manager and TikTok Ads Manager: campaign structure, Advantage+/ASC, bidding strategies, CBO/ABO budget distribution; • Hands-on experience building and testing Look-A-Like and Custom audiences, with a clear sense of which source audiences actually scale; • Experience with retargeting in Facebook: funnel logic, audiences, exclusions, and creative sequencing; • Experience launching and scaling ROAS-based campaigns and understanding how conversion data quality drives algorithm performance; • Understanding of how FB/TikTok algorithms behave over time: learning phase, signal quality, creative fatigue, incremental scaling instead of aggressive edits; • Solid setup of tracking and attribution: Pixel, CAPI / server-side events, deep links, AppsFlyer / Adjust, S2S postbacks, Voluum or similar trackers; • Comfortable with app-based acquisition: WebView / iOS / Android apps, MMP configuration, in-app event tracking; • Understanding of core metrics: CPM, CPC, CTR, CPI, CPR, CPD, CPA, ROAS / ROMI, plus retention and LTV of acquired players; • Experience working with budgets from $50,000+ per month, with a demonstrated ability to scale while keeping CPA profitable; • Upper-Intermediate level of English. • It's a perfect match if you have those personal features: • Analytical & Data-Driven mindset: enjoys diving into numbers, spotting trends, and making performance-based decisions; • Detail-Oriented: carefully monitors campaign metrics, budgets, and compliance to avoid costly mistakes; • Proactive & Results-Oriented: takes initiative, owns performance, and is constantly looking for ways to improve ROMI; • Strong Communication & Collaboration Skills: able to clearly communicate ideas, strategies, and results within the team, works well with cross-functional teams (creative, product, CRM, compliance) to hit shared goals. • Our clients offer competitive benefits to support your professional and personal growth, including: • Health & Wellness Focus; • Global Medical Coverage; • Growth Opportunities; • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
Benefits
• Dynamic Work Environment.
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