igaminghunt - Senior Media Buyer
Requirements
• 4+ years of hands-on experience in performance marketing or media buying, including substantial exposure to such advertising verticals as adult, dating, nutra, or gambling • Proven track record of personally managing monthly advertising budgets of $100,000 or more on Meta within adult, dating, nutra, or gambling verticals, including successfully scaling at least one offer from initial testing to this spending level • Advanced expertise in Meta Ads, covering campaign structure, creative testing, budget allocation, optimization, and scaling strategies • Practical experience with Google Ads and at least one native or adult advertising network, with an understanding of how acquisition approaches differ between traffic sources • Strong knowledge of performance marketing economics, including acquisition costs, first-purchase conversion, payback periods, customer value, and revenue-based campaign evaluation • Experience maintaining advertising account stability in policy-sensitive industries, including account preparation, gradual scaling, appeals, and legitimate recovery from suspensions • Ability to design and execute systematic creative testing strategies, make data-backed scaling decisions, and discontinue underperforming campaigns efficiently • Hands-on experience configuring tracking platforms such as Keitaro, Voluum, RedTrack, or similar, including server-side conversion tracking, postbacks, and attribution troubleshooting • Strong analytical skills, commercial judgment, and the ability to independently manage substantial budgets and campaign performance • Ability to demonstrate previous campaign results and personally managed advertising accounts or dashboards during the assessment process, with sensitive information anonymized where necessary • Upper-intermediate or higher level of English for business communication and daily work
Responsibilities
• Take ownership of paid traffic acquisition, with Meta as the primary advertising platform, while developing additional acquisition channels through Google Ads, native advertising, and adult ad networks • Plan, launch, test, and scale campaigns targeting the US, UK, and Australian markets, managing budgets and optimizing performance across the entire customer journey • Develop and improve acquisition funnels connecting advertising campaigns, landing and bridge pages, private chat interactions, and paid conversions, including subscriptions, PPV purchases, and custom content • Focus campaign optimization on commercial performance, tracking cost per chat, cost per first purchase, customer payback periods, and 30-day customer value rather than relying solely on CTR, CPM, or other top-of-funnel metrics • Establish a structured creative testing and scaling process, evaluating different concepts, defining performance thresholds, allocating test budgets, and identifying opportunities for profitable growth • Maintain stable advertising operations in restricted verticals through compliant account structures, careful budget scaling, proactive account management, and appropriate recovery procedures following restrictions or suspensions • Build and manage the tracking and attribution infrastructure, including tools such as Keitaro, server-side conversion events, and postbacks, ensuring reliable reporting and accurate campaign optimization • Collaborate with creative and customer engagement teams to improve messaging, landing pages, conversion quality, and monetization throughout the funnel • Monitor advertising profitability, investigate performance discrepancies, and continuously refine acquisition strategies based on revenue and customer behavior • Work directly with the founder on acquisition priorities, performance reviews, and growth opportunities, with the potential to mentor and lead junior media buyers as the function expands • A dynamic environment with opportunities for professional development and long-term growth
Benefits
• Fully remote work with the flexibility to work from any time zone • Direct collaboration with the founder and significant influence over paid acquisition strategy and commercial results
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