Blockchain.com - Content, Social and Community Manager
Requirements
• Deep Web3 and AI literacy, with a genuine familiarity with tokenomics, trading psychology, privacy technology, and decentralized culture. • Deep Web3 and AI literacy • Proven track record of launching complex technical products and translating them into simple, high-impact value propositions. • Proven track record of launching complex technical products • Strong leadership capability with experience managing cross-functional workflows across Product, Growth, Comms, Legal, and Compliance. • Strong leadership capability • Exceptional editorial judgment—you know how to write, edit, and brief for both high-level concepts and granular crypto/AI mechanics. • Exceptional editorial judgment • Comfort working in a hyper-fast, high-judgment environment where market conditions change daily. • Comfort working in a hyper-fast, high-judgment environment • Direct experience marketing trading products, derivatives, prediction markets, or decentralized identity/privacy solutions. • Direct experience marketing trading products • Familiarity with consumer AI applications or privacy-preserving technologies (e.g., zero-knowledge proofs, decentralized compute, local-first AI). • Familiarity with consumer AI applications • Deep active immersion in crypto Twitter/X, Discord, Farcaster, Telegram, and developer-heavy communities. • Deep active immersion • Experience building founder/executive social presences or corporate thought leadership programs in the Web3 space. • Experience building founder/executive social presences
Responsibilities
• Web3 & Crypto-Native Marketing Strategy You will define and lead the overarching marketing, content, and social strategy for Blockchain.com’s Web3 and consumer applications. This includes building a sharper brand voice, stronger multi-channel strategies, and highly relevant formats across social, editorial, video, and community touchpoints. You must understand market cycles, degen vs. institutional psychology, and the nuanced narratives that drive Web3 users. • Web3 & Crypto-Native Marketing Strategy • Next-Gen Product Launch Storytelling You will own the end-to-end launch and lifecycle marketing narratives for major Web3 products—specifically including prediction markets, perpetual futures, and our upcoming suite of privacy-preserving AI products. You will translate complex mechanisms (like derivatives trading and AI data sovereignty) into compelling campaign moments, explainers, and interactive content. • Next-Gen Product Launch Storytelling • prediction markets, perpetual futures, and our upcoming suite of privacy-preserving AI products • Cross-Functional Ecosystem GTM You will work closely with Product Marketing, Growth, Product, Legal, Compliance, and the Executive team to ensure our Web3 and AI positioning aligns with broader business goals. You will build a bridges between deep tech capabilities and mainstream/crypto-native user adoption. • Cross-Functional Ecosystem GTM • Web3 Channel & Community Growth You will oversee the strategic direction of Blockchain.com’s community and social ecosystems. This includes expanding beyond traditional platforms into Web3-native environments (e.g., Discord, Telegram, Farcaster, Lens) to improve engagement quality, coordinate liquidity/user incentives, and maintain real-time feedback loops for our AI and trading products. • Web3 Channel & Community Growth • Content & Editorial Operations • Team Leadership You will manage and develop a specialized team across content, social, and community. You will provide clear direction, raise the creative and technical bar, and build operational structures that allow the team to scale. • Team Leadership • Build and lead Blockchain.com’s comprehensive Web3 product marketing, social, and community strategy. • Build and lead • Architect high-impact go-to-market campaigns for advanced products, including prediction markets, perpetual futures, and privacy-focused AI utilities. • Architect high-impact go-to-market campaigns • Establish a differentiated narrative for Blockchain.com at the intersection of decentralized finance (DeFi) and user-centric AI privacy. • Establish a differentiated narrative • Define editorial themes, recurring formats, campaign content, and reactive market content that resonates with sophisticated crypto-native audiences. • Define editorial themes • Manage, coach, and scale content creators, community managers, and social strategists. • Manage, coach, and scale • Build real-time monitoring systems to capitalize on rapid market moments, crypto trends, AI tech developments, and competitor activity. • Build real-time monitoring systems • Ensure all content is highly accurate, timely, and structurally compliant within a regulated global financial and data-privacy environment. • Ensure all content is highly accurate • Track, analyze, and report on performance metrics, shifting tactics based on hard data to maximize user acquisition and product volume. • Track, analyze, and report on performance metrics
Benefits
• Full-time salary based on experience and meaningful equity in an industry-leading company • Role based in our London office, with a mandatory in-office presence four days per week • Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year. • Budgets for learning & professional development • Unlimited vacation policy; work hard and take time when you need it • Apple equipment • The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field • Flexible work culture
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