• 5+ years as an SEO or content writer, with a published portfolio that performs in search
• Experience writing for a fintech, bank, credit union, or other regulated financial company, including compliance review cycles and working directly with Legal and Compliance on approvals
• Strong on-page SEO: keyword research, search intent, internal linking, metadata, and content structure, plus fluency with tools like Ahrefs/Semrush, Google Search Console, and a modern CMS
• Writes conversion-focused landing page copy, not just blog posts that rank, and works from SEO briefs without losing voice or clarity
• Sharp editor with obsessive accuracy on numbers, terms, and disclosures, who can explain credit building, investing basics, BNPL, and rewards simply without dumbing them down
• Curious about where search is headed (AI Overviews, ChatGPT, Claude, Perplexity), and willing to partner with PR on on-brand, review-ready LinkedIn copy
• Drive and proactivity - everyone here is a builder and executor