kraken.com - Sr Brand Designer - Brand Foundations

• Deep experience as a brand designer in agency, in-house, or both. With a track record of building and evolving systems, not just executing within them. • Systems thinking as a default mode. You see patterns, spot structural problems, and solve for the whole rather than the instance. • Strong experience with motion or working alongside motion designers; comfort with the full range of digital brand touchpoints. • Brand identity expertise: you understand how visual systems create meaning, trust, and recognition at scale. • Strategic affinity — you're comfortable working upstream of execution, helping define what the brand should stand for before anyone opens Figma. • A strong communicator who can articulate brand decisions clearly to designers, PMs, marketers, and leadership alike. • A portfolio showing not just craft, but judgment: clear visual systems, coherent brand thinking, and evidence that your work made others' work better. • Mastery of Figma and Adobe Creative Suite; fluency with how design tooling, including AI, is reshaping brand practice. • Genuine curiosity about crypto, technology, and what financial ownership means for individuals around the world. • Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. • Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. • We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. • Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto. • We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.