Bybit - Senior User Reach & Lifecycle Manager
Requirements
• 5+ years of relevant experience in crypto exchanges, with a deep understanding of exchange products, business models, and user lifecycles. • 5+ years of relevant experience in crypto exchanges • Proven experience in personalization, recommendation systems, intelligent CRM, or algorithm-driven growth projects, with the ability to design and implement effective engagement strategies. • Proven experience in personalization, recommendation systems, intelligent • , or algorithm-driven growth projects • Exceptional data sense and analytical thinking, with strong capabilities in user behavior analysis, segmentation, conversion funnels, and experimentation. • Exceptional data sense and analytical thinking • Strong understanding of crypto trading behaviors, asset preferences, market sensitivity, and core trading products, including Spot and Derivatives. • Hands-on experience building automated engagement or lifecycle management frameworks, with a track record of scaling operational strategies. • Previous people management experience, including goal setting, team development, and cross-functional collaboration. • Strong project ownership and execution capabilities, with a proven track record of driving complex initiatives from 0 to 1 and delivering measurable business results. • Strong project ownership and execution capabilities • Highly ambitious, resilient, results-oriented, and accountable, with the ability to thrive in a fast-paced, high-pressure environment. • Highly ambitious, resilient, results-oriented, and accountable • Fluent in both English and Chinese as working languages, and willing to be based in Abu Dhabi, UAE. • Fluent in both English and Chinese as working languages • Why Join UsAt Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include:- Study Growth Fund: We support your professional development and continuous learning.- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
Responsibilities
• User Lifecycle Management • Develop systematic lifecycle engagement strategies covering registration, KYC, first deposit/trade, activation, retention, churn prevention, and reactivation. • Segment users based on behavioral data, trading activity, asset holdings, and product preferences to deliver targeted engagement strategies. • Optimize lifecycle conversion funnels to improve trading activity, retention, reactivation, and long-term user value. • Personalization & Intelligent Recommendations • Design personalized engagement strategies and recommendation logic based on user behavior, interests, lifecycle stages, and real-time context. • Collaborate with Product, Data, and Algorithm teams to develop and implement user profiling, recommendation rules, and intelligent decision-making capabilities. • Establish recommendation prioritization, user-content matching, and performance evaluation mechanisms to improve relevance and conversion. • Market & Trading Scenario Engagement • Develop systematic market-triggered engagement strategies based on price movements, market trends, asset holdings, watchlists, and trading preferences. • Build real-time or near-real-time engagement triggers and optimize message relevance, timing, and frequency. • Improve the alignment between market insights and user interests to drive trading engagement and conversion. • Automated Reach & Engagement • Develop intelligent and automated engagement strategies across Push, Email, Inbox, In-App, Banner, Popup, and other owned channels. • Design automated engagement scenarios and trigger logic based on user lifecycle stages, behavioral signals, and market events. • Establish cross-channel prioritization, frequency capping, suppression rules, and channel orchestration to improve efficiency and user experience. • Drive the implementation and scaling of automated engagement capabilities while reducing manual operations. • Data Analytics & Business Growth • Establish key performance metrics for user engagement and lifecycle management, leveraging funnel analysis, user segmentation, cohort analysis, and A/B testing. • Evaluate engagement effectiveness and incremental business impact to continuously optimize strategies. • Drive measurable improvements in user activation, trading conversion, retention, and reactivation. • Project Leadership & Team Management • Lead complex cross-functional initiatives involving Product, Data, Algorithm, Engineering, and business teams, ensuring successful execution and measurable outcomes. • Develop clear project roadmaps, priorities, and milestones while proactively resolving execution challenges. • Demonstrate strong people management and talent development capabilities, with the potential to take on broader team leadership responsibilities.
Benefits
• At Bybit, we are committed to fostering a supportive and enriching work environment. • Study Growth Fund: We support your professional development and continuous learning. • Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. • Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. • Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. • Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
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