Quince - Senior CRM Lifecycle + Journeys Manager

Germany - Berlin; London, England, United Kingdom; Spain - Madrid£80k/year+ Equity3w ago

In Office Senior EMEA Artificial Intelligence Data Analytics Senior Community Manager Transportation Manager CRM Management Iterable Klaviyo Braze Segment

Requirements

• 6+ years lifecycle/CRM marketing in DTC or ecommerce, including at least 3 years owning automated/triggered flows end to end (not campaign/blast). • Hands-on with Iterable (preferred), or comparable ESP (Braze, Klaviyo, SFMC). Must have built flows in the tool, not just briefed them. • Hands-on with a CDP: Segment, mParticle, Hightouch, Census, or similar. Must understand identity resolution and data hygiene. • Has built or deployed AI agents or LLM workflows in a marketing context (copy, segmentation, flow logic, QA). If you have not shipped one yet, you can describe the one you would ship in your first 90 days here. • SQL proficient. Can self-serve in Looker, Lookr, or BigQuery without waiting for an analyst. • A/B testing rigour. Knows what statistical significance means and where it breaks in lifecycle (sample size, primary metric selection, novelty effects). • Working knowledge of UK/EU privacy law (GDPR, PECR) and consent management. Understands what changes operationally when fingerprinting is restricted. • Detail-oriented. Triggered flows live or die on edge cases (locale, currency, time zone, opt-in state, suppression rules). • Strong cross-functional operator. Will work daily with creative, brand, data science, tech, and US CRM counterparts. • Preferred: • Multi-market lifecycle experience (UK + DE or FR), fashion or home goods background, app-native lifecycle experience, fluency in DE or FR. • All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles. • £80,000—£90,000 GBP

Responsibilities

• Build, launch, and own every triggered lifecycle flow for UK (July 2026), DE (October 2026), and FR (November 2026): welcome, browse abandon, cart abandon, post-purchase, low stock, back in stock, win-back, replenishment, care instructions. • Partner with MarTech to Ship AI agents and tooling that take work out of flow build, copy, segmentation, and QA. Target at least one end-to-end CRM agent in production by EoY1 and a 50% reduction in flow concept-to-deployment time within 90 days. • Partner with the Data team to run the triggered-flow testing roadmap with statistically sound design. Minimum 6 A/B tests per quarter per flow per market. • Build channel-cost decision logic across email, SMS, push, and in-app per flow per market. • Recover signal lost from fingerprinting and consent restrictions in UK/EU by pushing app and logged-in routing for non-consenting users. • Stand up and run the localisation pipeline with freelance copywriters for EN-UK, DE, and FR. Localised flow content live before each market launch. • Partner with tech team to maintain CDP quality across UK/EU: data model, integrations (Iterable, Attentive, app SDK, site events), data hygiene, latency, and identity-resolution accuracy.