marshmallow - Senior CRM Manager
Requirements
• You’re a self-starter who is comfortable with a high level of autonomy and enjoys taking ownership of ambiguous, high-impact work. • You’re curious and collaborative, and you like working with lots of different stakeholders to move work forward. • You’re someone who believes in enabling others, not gatekeeping expertise, and you’re motivated by helping teams do better work together • You’re commercially minded and pragmatic, with a strong instinct for where to focus your time to unlock the most value • Experience working in CRM operations or CRM management within an in-house, tech-led business, with a strong understanding of growth-focused customer communications. • Recent hands-on experience with Braze is preferable for the role, alongside practical experience building and managing CRM campaigns, segmentation, metadata, scheduling, and audience setup • Proven experience creating CRM governance and enabling other teams to use CRM effectively across an organisation • Strong data literacy, including analysing campaign or email test performance, pulling audiences and segments, and working independently with data rather than relying entirely on analyst support. • Confidence in using data tools or AI-assisted analysis to generate insights and support decision-making.
Responsibilities
• Own and evolve Marshmallow’s CRM operations capability, helping shape how the platform is used across the organisation. • Build strong governance frameworks for CRM activity, including how campaigns are prioritised, sequenced, and managed across teams • Enable and support stakeholders across the business to use CRM effectively, increasing adoption while maintaining quality and consistency. • Partner cross-functionally with teams across the organisation to identify opportunities, align on priorities, and improve customer communications. • Use data and testing insights to inform decisions, optimise performance, and ensure CRM activity is driving measurable impact • Drive high-quality campaign execution through strong operational processes, audience segmentation, scheduling, and platform management. • Bonus scheme designed to reward high performance • Private medical insurance with Vitality, mental health support with Oliva • Personal learning budget and 2 dedicated L&D days a year • Monthly flexible benefits budget to spend as you choose • 25 days holiday plus bank holidays • 4 weeks Work From Anywhere per year • We are able to offer visa sponsorship for this position. • Initial call with a member from our Talent Team (30 mins) • Past Experience interview with Hiring Manager (60 mins) • Onsite case study interview with a couple of the team (90 mins) • Culture interview (60 mins) • Diversity of thought • We know the best ideas come from having different perspectives in the room - and we're committed to hiring fairly, regardless of background, identity or experience. If you see yourself in this role, we'd encourage you to apply.
Benefits
• prefer not to say • As part of our hiring process, we carry out standard DBS and Cifas background checks. These verify there are no ongoing criminal proceedings and support fraud prevention. If you have questions, speak to our Talent Acquisition team. • Use the tick box to confirm you've read and understood • We take privacy seriously at Marshmallow. Our Recruitment Privacy Notice explains how we process and handle your personal data. • Please tick the box to confirm you've read the notice and agree to us contacting you about opportunities for up to 3 years. • If you're responding to a data retention extension request, tick the box to confirm we can continue holding your data for an additional 12 months. You can ignore the note below. If you'd prefer to opt out, simply ignore the email. • Note: The consent period lasts for 3 years • Recruiting Privacy Policy
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