HeliosX - Junior CRM Manager (US/CA)
Requirements
• Experience in CRM within a D2C or subscription business. • Hands-on HTML and Liquid coding experience. • Experience building automated, multi-touch, omnichannel CRM journeys. • Strong understanding of customer segmentation, data and CRM/retention metrics. • Experience in the North American Market • Excellent prioritisation and project management skills in a fast-paced, evolving environment. • Ability to influence stakeholders and collaborate cross-functionally. • Strong written and verbal communication skills in English. • Creative problem-solving skills and a proactive, solutions-focused mindset. • Able to work autonomously while contributing effectively to a team. • Experience in Braze is desirable but not a deal breaker. • Life at HeliosXAt HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us if we want to achieve our global ambitions!Aside from working with our all-star team, here are some of the other benefits you may be eligible for coming on board: • Life at HeliosX • Generous equity allocations with significant upside potential • Annual leave allowance alongside public holidays • Private health insurance, along with pre-existing condition, dental, and eye care cover • Enhanced parental leave • Cycle-to-work scheme • Electric car scheme • Free Dermatica and MedExpress products every month, as well as family discounts • Annual home working and L&D allowance • Free Headspace subscription, employee assistance programme, and discounted gym memberships • #LI-Hybrid #LI-Junior
Responsibilities
• Delivery & Execution • Owns the end to end delivery of cross-channel CRM campaigns from ideation, planning, creative briefing to production and post-campaign analysis • Manage the integration of Braze with other marketing technologies (e.g., Typeform) to drive data-enriched personalisation and improve customer engagement/retention across channels • Leads the implementation of strategic CRM initiatives that leverage data analytics and automation to drive customer engagement and retention. • Optimises CRM processes by analysing workflows, identifying bottlenecks, and implementing solutions that enhance operational efficiency and effectiveness. • Responsible for developing and implementing best practices in CRM execution to ensure consistency, quality, and alignment with organisational goals. • Designs and conducts meaningful experiments aimed at influencing lag metrics (e.g., customer retention rates, LTV) by utilising A/B testing and other analytical methods. • Strategy and Insights • Conducts data analysis to derive actionable insights that inform CRM strategies to improve customer experience and achieve business goals • Leads the creation of CRM initiatives to solve strategic problems, using internal insights and external research to inform our approach and deliver a best-in-class customer experience • Develops complex customer journey maps that identify key touchpoints, pain points, and opportunities for enhancing customer experience. • Applies market, industry and competitor insights to drive informed decision-making • Creates and executes comprehensive cross-channel CRM strategies that integrate customer interactions across multiple platforms/channels to enhance customer engagement and drive business outcomes. • Sets KPIs and success metrics tailored to CRM objectives and conducts thorough performance analysis to assess effectiveness, identify trends, and inform strategic adjustments. • Support the wider CRM team to deliver monthly revenue targets and channel KPIs, remaining reactive and agile with a test-and-learn approach
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