miovision - Product Marketing Manager

• Messaging and Positioning: Craft compelling, highly differentiated product narratives that deeply resonate with target audiences and effectively broadcast our value proposition. • Go-To-Market Strategy: Collaborate seamlessly with cross-functional teams to design and implement high-impact GTM strategies, ensuring coordinated and spectacular product launches. • Cross-Functional Alignment: Act as the strategic connective tissue between product management, sales, marketing, customer support, and operations to lock in alignment on strategy and execution. • Product Launch Mastery: Plan, orchestrate, and meticulously measure the rollout of new products across the organization. • Performance Analysis: Monitor critical performance metrics—such as market share, sales velocity, and customer satisfaction—to evaluate campaign effectiveness and iterate for success. • Market Research & Sizing: Dive deep into market data to identify customer needs, industry trends, and competitive landscapes, using these insights to inform positioning and thought leadership. • Customer Discovery: Partner closely with Product Management to translate raw customer feedback into actionable product and GTM enhancements. • Competitive Intelligence: Stay vigilant on industry trends and competitor movements, providing stakeholders with the sharp insights and content needed to improve roadmaps and boost win-rates. • The Ideal Profile: • You have a strong, proven background in content creation, from writing magnetic copy and building compelling presentations to developing a wide array of marketing collateral. • You bring a highly creative mindset, always looking to conceptualize and execute unique, out-of-the-box marketing strategies and campaigns. • You have hard-earned experience successfully taking products through market launch within the tech industry. • You are a proactive self-starter who takes total ownership of projects, comfortably pulling in cross-company resources to drive initiatives over the finish line. • You are highly proficient with modern tech stacks and AI tools, confidently navigating platforms like Google Suite, Slack, Salesforce, and Gemini. • A strong grasp of networking, IoT, Smart Cities, or urban mobility operations is considered a massive plus!