SimbeRobotics - Customer Marketing & Community Manager - Contract
Requirements
• 5–8 years of experience in customer marketing, customer education, customer community, customer advocacy, or related customer-facing program roles • Proven success scaling customer education, certification, or community programs in B2B2C environments • Strong experience partnering with Customer Success, Sales, and Product Marketing on customer-facing programs • Track record designing and operating customer-facing events at scale including executive-level summits, regional gatherings, and digital programming • Operational discipline to scale what works and the curiosity to refine based on customer feedback • Strong analytical mindset with experience tying program engagement to adoption, retention, and revenue outcomes • Excellent written and verbal communication skills with the ability to engage frontline retail teams, store managers, and retail executives • Experience managing external vendors, agencies, and contractors • Familiarity with marketing technologies including marketing automation, CRM, and content management platforms • Willingness to travel 25 to 50% for store visits, customer summits, conferences, and regional meetups • Knowledge of retail operations and frontline workforces strongly preferred • Knowledge of AI, automation, and robotics industries strongly preferred
Responsibilities
• Tally Robot Certification & Customer Education • Own end-to-end delivery and growth of the Tally Robot Certification program, scaling from the current pilot to broader rollouts across Simbe's client base and building the program into a multi-level certification program. • Refine the program based on learner feedback, completion data, and downstream adoption signals, ensuring Tally Robot Certification stays best-in-class as the customer base grows. • Define and track program KPIs including certification completion rates and post-certification adoption signals. • Partner with Product Marketing on launch announcements, brand identity, and ongoing GTM packaging that positions Tally Robot Certification as a premium and differentiated client benefit. • Customer Onboarding & Adoption Programs • Refine and operate marketing-led onboarding communication programs that complement the existing Client Success delivery, ensuring every new account experiences a high-quality, branded ramp into Tally adoption. • Build evergreen content, communications, and resources used across the full client journey, from onboarding and pilot through expansion and continued adoption. • Surface adoption insights back to Product Marketing, Growth, and Sales to inform messaging, expand-motion programs, and product development priorities. • Store Community & Engagement Programs • Lead new programs such as the Store Leader Summit, Store Leader of the Year Awards, Store Leadership Council, and regional store team meetups owning programming, on-the-ground execution, and follow-through. • Build and grow the Simbe Community as a scalable engagement layer with primary focus on elevating retail associates and store managers, including digital community presence and recurring touchpoints. • Partner with Growth Marketing on event logistics, vendor management, and post-event reporting. • Customer Advocacy & Voice of Customer • Source and develop a pipeline of store-level advocates for case studies and speaking opportunities. • Operationalize voice-of-customer capture across community programs and feed insights to Product, Product Marketing, Strategy, and Sales. • Partner with Product Marketing on customer proof points that anchor positioning, sales enablement, and thought leadership. • Program Measurement & Continuous Improvement • Partner with Product Marketing to define clear performance metrics for each program tied to adoption, retention, expansion, and advocacy. • Implement a test-and-learn approach across formats, content, and channels to optimize for engagement and outcomes. • Report cadence and insights to marketing and commercial leadership on a recurring basis. • Cross-Functional Partnership • Act as the marketing point-of-contact for Customer Experience and Client Success on store adoption, certification, and community programs. • Collaborate with Product Marketing on customer narrative, Growth Marketing on event execution, Sales on advocacy needs, and Demand Generation on account-tied programming. • Manage external vendors, contractors, and agencies where appropriate to extend team capacity.
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