sosafe - Manager, Product Marketing
Requirements
• 8+ years in B2B SaaS with experience owning positioning, messaging and GTM strategy • Experience in building portfolio level messaging not just individual products • Has designed and run launch programs with commercial accountability and tiered execution • Managed at least 2 DR, comfortable with performance conversation and development coaching Cross-functional leadership skills to align Sales, Marketing, Product, CS behind GTM plans • AI improvements to productivity and team functionality • Familiarity with CyberSecurity, CISO buyer, and associated professional identity • Has worked on positioning for emerging category, not just established products
Responsibilities
• Messaging & Narrative • Maintain the portfolio messaging architecture as a living document, updated when market, product or analyst perspective shifts. • Own the master messaging framework through the customers’ view: situation, problem, solution, differentiation using direct language (not technical jargon). • Use AI tools to accelerate research, messaging iteration, persona development, and competitive synthesis as a standard part of your workflow.. • Own the company and elevator pitch; ensure consistent use across events, sales, and partner conversations & segment narratives align underneath this • GTM Strategy & Launch Governance • Own the GTM planning calendar as a commercial asset; connecting product roadmap milestones to pipeline moments, campaign windows, and field readiness cycles so launches land when they have maximum commercial impact • Define and maintain tiered launch framework - criteria, commercial standards and cross-functional ownership and quality gates • Personally deliver and co-ordinate best-in-class experience for Flagship Tier 1 releases; positioning, GTM strategy, enablement and post-launch commercial review • Negotiate tier assignments and launch dates with Product Management via quarterly planning cadence, drive adherence to framework where pressure exists to over-tier a release • Market & Competitive Intelligence • Monitor competitive releases, messaging shifts and maintain competitive intelligence framework and ensure it stays current (battlecards, positioning updates, objection handling) incl win/loss by competitor • Monitor analyst coverage and category signals; translate into messaging and positioning implications within 48h of material developments • Bring buyer and market insight into planning cycles, messaging reviews and product roadmap discussions • People & Cross-Functional Leadership • Set clear goals & expectations for Sr PMMs, run regular 1:1s with coaching focus, addressing any performance gaps early with clarity and care via measurable development plans • Build the operating model for PMM: ownership, quality standards, feedback loops for messaging and launch impact • Identity and remove blockers that prevent the team from focusing on high-impact work
Benefits
• Work/Life balance: Flexible hours, 33 vacation days, and parental leave support • Wellbeing and financial support: Access to Open Up, Corporate Discounts, Wellbeing & Fitness Benefits • Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups • And the list goes on: Tech equipment, referral bonuses, an individual development budget, dog-friendly HQ • Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process.
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