threataware - Product Marketing Manager
Requirements
• 5+ years in product marketing in B2B SaaS, ideally in cybersecurity or infrastructure • You've built enablement materials that Sales actually reaches for. You know the difference between a deck that sits in a folder and one that closes deals • You're intellectually curious in a genuine way. You want to understand the product deeply enough to explain it to anyone — from a CISO to a CFO — not just describe its features • You write well and commission well, and you know which situation calls for which. You're as comfortable with a blank page as you are with a brief • You think in narratives, not just messaging frameworks. You understand that the story ThreatAware tells has to work in a cold email, on a stage, and in a boardroom — and you build for all three
Responsibilities
• Positioning and messaging: Define and own ThreatAware's positioning and messaging, and keep them sharp as the product and market evolve • Content creation: Write and produce the content that carries our story, from web copy and blogs to product narratives and launch assets, commissioning specialists where they add value • Sales enablement: Build and maintain the enablement library of decks, one-pagers, objection guides and battlecards, and ensure Sales uses it to win • Buyer insight: Own ICP definitions and buyer personas, grounded in real conversations with customers, prospects, Sales and Product • Competitive intelligence: Track the market and our competitors, and turn what you learn into positioning, battlecards and live deal support • Launches: Plan and run product and feature launches with Product and the growth team, turning releases into demand • GEO: Lead ThreatAware's GEO strategy, ensuring we are found and cited in AI-generated search results as buyers move beyond traditional search • Innovation: Pioneer the use of AI across product marketing, from research and drafting to personalisation and repurposing, constantly finding new ways to do more, faster, than teams many times our size
Benefits
• ThreatAware gives security teams a single source of truth for every device and tool in their organisation. We deploy in under 30 minutes, with 150+ integrations and no agents required. On average, we reveal that 10% of devices on a network go completely undetected and 30% of security controls are missing or silently failing. • Now we're building something bigger. In February 2026, we raised $25M from One Peak, now we're scaling our North American operations and launching our AI-powered security workspace, giving security teams the freedom to build exactly the tools and automations they need, powered by six years of the most accurate cyber asset data in the market.
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