Colibri Group - Senior Product Marketing Manager
Requirements
• 6+ years of hands-on product marketing experience in B2B or enterprise software, with the judgment to operate at a senior level • Current or recent ownership of core product marketing work, including go-to-market strategy, product launches, positioning, and messaging—not simply campaign support • A demonstrated track record of bringing complex products, platforms, or product portfolios to market and translating customer needs into compelling value propositions • Experience working directly with Product Managers, Sales, and Marketing teams throughout the product lifecycle, including building alignment without direct authority • Strong customer and competitive research skills, including the ability to develop frameworks and communicate actionable market insights • Clear, confident communication, strong interpersonal skills, a proactive problem-solving approach, and comfort asking questions and driving decisions • A data-informed mindset, with experience using performance metrics and customer feedback to evaluate impact and refine strategy • Familiarity with clinical healthcare audiences or solutions, such as pharmacy, nursing, behavioral health, healthcare organizations, or healthcare professionals • Experience in continuing education, workforce development, or a multi-brand or portfolio business • Tools, Platforms, and Methodologies You May Use • Experience with every tool, platform, or methodology below is not required. We care most about how you turn research and market knowledge into effective positioning, launch decisions, and measurable outcomes. • Go-to-market planning, product launch and readiness frameworks • Customer research, buyer personas, segmentation, and journey mapping • Competitive intelligence, battlecards, and positioning frameworks • Product usage, adoption, engagement, and performance reporting • Sales enablement, collaboration, and project management tools • What You Can Expect From Our Hiring Process
Responsibilities
• Own the Healthcare B2B product marketing approach, including priorities, positioning, messaging, and go-to-market plans across a growing product portfolio • Build clear value propositions, buyer personas, segmentation, and customer journeys that reflect how healthcare organizations evaluate and purchase solutions • Lead customer and competitive research, develop competitive frameworks, and turn market intelligence into useful recommendations for Marketing, Sales, and Product • Partner with Product Managers to bring customer needs and market opportunities into product planning and roadmap discussions • Lead product launches from planning through market readiness, aligning narratives, messaging, customer-facing content, and cross-functional deliverables • Equip Sales and go-to-market teams with practical resources, competitive insights, and consistent messages that help them tell the broader portfolio story • Bring together Product, Engineering, Sales, Client Success, Marketing, and Content partners to resolve challenges, align priorities, and keep initiatives moving • Define and track meaningful measures of launch performance, customer adoption, engagement, and business impact; use insights to improve future plans
Benefits
• Own meaningful product marketing work with visibility across our Healthcare B2B business • Help shape the story behind a growing portfolio serving healthcare organizations and professionals • Work directly with Product, Sales, Marketing, and Client Success partners to solve challenging business problems • Have room to bring ideas, build stronger processes, and influence how we go to market • We Encourage You to Apply • You may not check every preferred box, and that is okay! We welcome experienced product marketers from B2B software, enterprise technology, education technology, workforce development, and related complex business environments. Prior healthcare experience is a plus, not a requirement.
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