Senior Manager, Global Fan Engagement Marketing – Brand Initiatives

The National Football LeagueNew York, New York, United States$120k – $120k+ Equity5d ago

In Office Senior NA Account Manager Brand Ambassador Brand Management Storytelling Excel Product Marketing Reporting

Upload My Resume

Drop here or click to browse · PDF, DOCX, TXT

Apply in One Click

Requirements

7+ years of experience in CRM, lifecycle marketing, or 1:1 engagement marketing, ideally within global or matrixed organizations.• Hands-on experience executing omni-channel campaigns across email, SMS, push, inapp, and web.• Working knowledge of CDPs and marketing automation platforms (Adobe Experience Platform, Journey Optimizer, Campaign, SFMC, or equivalent).• Strong understanding of brand marketing principles, fan engagement metrics, and lifecycle performance KPIs.• Experience collaborating across Brand, Data, MarTech, and Commercial teams.• Comfort operating in fast-paced environments tied to live moments, tentpoles, and global calendars.• Bachelor’s degree required.
Other Key Attributes / Characteristics
A brand-first marketer who understands how personalization enhances storytelling without diluting brand equity.• Highly organized with strong project management skills and attention to detail.• A clear, proactive communicator who can manage dependencies and align stakeholders effectively.• Curious and adaptable, with enthusiasm for learning new tools, technologies, and approaches.• A collaborative team player who thrives in cross-functional, global environments.• Comfortable balancing structure with flexibility in a role that may require responsiveness outside standard hours due to live events and global time zones.• A genuine sports fan, with passion for the NFL and the role fandom plays in building lifelong relationships.
Talent Attributes: What we expect for our employees:
Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset

Responsibilities

Execute global 1:1 brand initiatives that deepen fan engagement and strengthen emotional connection to the NFL across markets and platforms.• Develop and govern enterprise contact and messaging strategies, ensuring consistent brand voice, frequency, and relevance across League, Club, and Partner communications.• Design and activate signal-based journeys leveraging behavioral, engagement, and contextual data to deliver personalized brand experiences across email, SMS, push, inapp, and web.• Partner with Brand Marketing and Product Marketing to integrate 1:1 campaigns into tentpole moments (Kickoff, Draft, Super Bowl) and evergreen brand programs.• Collaborate with Data & Analytics to apply segmentation, insights, and testing frameworks that continuously improve engagement and retention outcomes.• Activate the MarTech ecosystem (CDP, journey orchestration tools), supporting AIdriven personalization, dynamic content, and scalable execution.• Lead day-to-day campaign execution, from intake and planning through deployment, QA, and post-campaign reporting.• Design and implement A/B and multivariate testing across creative, messaging, cadence, and channels to drive continuous improvement.• Partner cross-functionally with internal teams, Clubs, agencies, and vendors to deliver integrated, on-brand campaigns at scale.• Ensure compliance with data privacy, consent, and regional regulations across global markets.

Benefits

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Up to 15% domestic and international travel required.
$120,000—$145,000 USD
Benefits InformationTo learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.