Engine - Lifecycle Marketing Manager
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Requirements
• Lifecycle Expertise: 4+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics. • Lifecycle Expertise • Data Proficiency: You must be able to dig into data yourself, not hand off tasks to analysts. Strong analytical skills with experience using Looker, Snowflake, or similar tools. Comfortable with SQL for audience segmentation and analysis. The ability to quickly understand and operate across multiple datasets tied to different products is critical. • Data Proficiency • Writing Excellence: Exceptional copywriting skills for emails, in-product messages, and user-facing content. You have strong opinions on what makes great customer communication and know how to use LLMs to create great, on-brand copy. • Writing Excellence • Product Partnership: Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics, not just marketing metrics. • Product Partnership • Tool Mastery: Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools. • Tool Mastery • Experimentation Rigor: Track record of building and running structured A/B tests, analyzing results, and iterating based on data. • Experimentation Rigor • Customer Empathy: Deep understanding of user intent and behavior. Ability to design journeys that feel helpful rather than interruptive. • Customer Empathy • B2B SaaS or marketplace experience • Experience with early-stage or 0-1 product launches • Background in travel, fintech, or marketplaces • SQL proficiency for custom audience building • Customer.io, Looker, Salesforce, Snowflake, SQL, Google Analytics, Excel/Sheets • Applications for this role will be accepted through August 28th, 2026 or until the role is filled. We encourage you to apply early, as we may begin reviewing applications before the deadline. • CompensationOur compensation packages are based on several factors, including your experience, expertise, and location. In addition to a competitive base salary, total compensation may include equity and/or variable pay (OTE). Your recruiter will share your complete compensation package as you move through the process.
Responsibilities
• Lifecycle Program Development: Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's core travel platform, including journeys that drive deeper adoption of platform features at the right moment. • Lifecycle Program Development • Customer Journey Design: Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. Balance product education with user value, and identify natural transition points where users are ready for deeper engagement with the platform. • Customer Journey Design • Experimentation: Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously. • Experimentation • Cross-Functional Partnership: Partner closely with Product Managers and Product Leads to align lifecycle programs with product priorities and feature releases. Contribute actionable insights from behavioral and campaign data to inform product decisions. Influence prioritization of lifecycle-driven improvements by clearly articulating customer friction and opportunity areas. • Cross-Functional Partnership • Technical Execution: Independently build and launch lifecycle campaigns in Customer.io (or equivalent platform). Use Looker and Snowflake to create audience segments, analyze cohorts, and surface behavioral insights. Write and modify SQL queries for segmentation, funnel analysis, and lifecycle reporting with increasing independence and reliability. • Technical Execution • Performance Analysis: Own ongoing cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention). • Performance Analysis • Content & Messaging: Write and iterate compelling, on-brand emails and in-product messages that drive action. Maintain strong opinions on what makes customer communication effective. • Content & Messaging • Channel Strategy: Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message. • Channel Strategy
Benefits
• $105,000—$120,000 USD • The Engine Edge: Perks & CompensationWe believe in rewarding great work with great benefits: • Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity. • Benefits: Check out our full list at engine.com/culture. • Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed. • Environments for Success: • Perks and benefits may vary based on employment type, location, and more. • Ready to Build the Future of Work Travel?Join us on our mission to transform how work travel works—for businesses, for travelers, and for the industry. Apply now and let’s make travel simpler, smarter, and more enjoyable—together. • Ready to Build the Future of Work Travel?
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