Bastion - Brand and Communications Lead

• Define the target audiences, messaging, and channels to prioritize • Develop a scalable content and communications production workflow leveraging AI tooling and contractors to operate at high velocity • Improve how Bastion shows up across social media, website, and other prioritized channels • Build an active pipeline of press, events, and speaking opportunities • Align with Product, Legal, and Compliance teams to ensure a steady stream of high signal communications from Bastion to the market • Launch the first targeted campaigns for the businesses we want to work with • Start tracking performance of brand & comms work via inbound qualified leads and pipeline influence • Own Bastion’s positioning, voice, and external communications calendar • Establish a steady cadence of high-signal company news, content, executive communications, and market commentary • Secure initial press coverage, speaking opportunities, or other credible third-party visibility, with a strong pipeline behind it • Have targeted campaigns live and reaching the right businesses and decision-makers • Build a direct feedback loop with the Commercial team so our messaging reflects what moves buyers and we can see where the work is influencing customer conversations and pipeline • Know what is working, what is not, and where to focus next • Operate independently, make good judgment calls, and maintain a high quality bar without slowing down • As a result of your work, we see a fast growing amount of qualified inbound leads and positively influenced qualified leads on the rest of the pipeline • Building brand awareness from scratch. There’s no existing playbook, press list, or event history to build from. You will be building the function while running it, making decisions with imperfect information, testing quickly, and iterating toward what works. • Creating a market presence breakthrough. Incremental progress will not be enough. Bastion needs to go from being known mainly within our existing network to being recognized by the institutions, partners, reporters, and talent that matter. You will need to find the campaigns, moments, and relationships that can make that happen. • Earning press in a space that's noisy and focuses on already known household names. Most coverage goes to the biggest companies and the loudest stories. You will need to find genuinely newsworthy angles in Bastion’s work, build real relationships with reporters, and earn attention without relying on existing hype. • Buyers of Bastion are diverse. Bastion’s customers include Fortune 500 companies, financial institutions, fintechs, and stablecoin-native payments companies. They do not speak the same language or make decisions the same way. You need to adapt the message to each audience without creating a different company story for each one. • Operating as a team of one, with the impact of a team of 5. We expect you to leverage AI tooling and contractors for your work using your best judgement to maintain a high quality bar, in a space that’s very sensitive to AI slop. Your ultimate metric of success is influenced pipeline and inbound qualified leads.