Walrus Foundation - Social Media Marketing Lead
Requirements
• 6 – 9 years proven experience in social media marketing or a similar role, with demonstrated ownership of brand social channels. • Experience working with KOLs and creators, including sourcing, relationship management, and campaign coordination. • Experience running social listening and translating insights into content and campaign decisions. • Experience managing drip/lifecycle marketing campaigns tied to launches. • Experience supporting executive or leadership communications on social. • Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines. • Excellent written and verbal communication skills. • Proficiency in marketing tools and platforms, such as social media management and listening tools, email marketing software, and content management systems. • Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics. • Creative thinker with strong problem-solving skills and attention to detail. • Ability to work independently and as part of a team in a fast-paced environment.
Responsibilities
• Campaigns & Launch Support: • Plan and execute social media-led campaigns from concept through measurement. • Support partner and product-led launches with coordinated social content and promotion, including managing drip marketing campaigns for launches. • Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, email, and events. • Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality. • Coordinate with regional marketing and paid social teams to ensure alignment and support during key campaigns and launches. • Explore, evaluate, and manage the brand's entry and presence on new and emerging social platforms. • Run social listening to track sentiment, surface trends and conversations, and inform content and campaign strategy. • Own daily social management and content creation across all Walrus channels. • Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach. • Build and maintain a formulaic content schedule — a repeatable cadence of content formats and series that keeps channels consistently active. • Write and edit compelling social copy tailored to various channels and audiences. • Own the organization, scheduling, and execution of Walrus-hosted X Spaces. • Executive Communications: • Amplify executive communications across social channels, working closely with the Comms and Exec Social teams. • Support leadership's social media accounts, including writing, engagement, and content strategy. • KOLs & Creators: • KOLs & Creators: • Identify, build, and manage relationships with KOLs and creators to extend campaign reach and credibility. • Coordinate creator content for campaigns, launches, and events. • Events Activation: • Events Activation: • Lead social activation around events, driving awareness and attendance at specific events. • Assist in organizing and executing marketing events, such as conferences, on-the-ground activations, and sponsorships, including logistics and design needs. • Project Management, Collaboration & Communication: • Manage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery. • Maintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements. • Support the execution of email marketing campaigns, including drip sequences, list management, content creation, and performance analysis. • Work closely with cross-functional teams, including Design, DevRel, Education, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives. • Communicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.
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