Affirm - Platform Marketing Lead

• Own channel strategy and execution for a defined set of platform marketing programs. • Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant. • Build campaign briefs, content, partner toolkits, presentations, and performance recaps. • Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch. • Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements. • Analyze performance and recommend where to invest, optimize, test, or stop. • Learn the business models, audiences, and operating styles of different platform partners. • Manage multiple programs while making clear priority and capacity tradeoffs. • What We Look For • What We Look For • 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing. • Experience selecting and managing multiple marketing channels against a defined business objective. • A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes. • Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete. • Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports. • Strong project management across multiple concurrent workstreams. • Ability to learn new products, audiences, and business models quickly. • Clear recommendations, personal ownership, and willingness to handle execution details. • Strong cross-functional communication and stakeholder management. • Pay Grade - IEquity Grade - 5Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)USA base pay range (CA, WA, NY, NJ, CT) per year: $115,000 - $165,000USA base pay range (all other U.S. states) per year: $101,000 - $151,000Please note that visa sponsorship is not available for this position.#LI-Remote • Employees new to Affirm typically come in at the start of the pay range • $115,000 - $165,000 • $101,000 - $151,000 • Remote-first with flexibility built inAffirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience. • Remote-first with flexibility built in • Benefits designed for youOur benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights: