TRM Labs - Content Marketing Lead
Requirements
• 5+ years of B2B content marketing, with a portfolio of flagship, point-of-view work. A background in cybersecurity, threat intelligence, fintech or public-sector-facing work is a strong plus • Strong editorial judgment, and experience setting standards other teams adopt • An AI-native approach: you use AI across research, drafting, repurposing and optimization, and you're curious about new tooling • A distribution mindset: you plan how a piece will reach people before you publish it • Experience working with SEO/GEO specialists and owning the performance of the content you produce • An excellent writer who can distill nuanced, technical topics for different audiences
Responsibilities
• Create flagship content with TRM's Insights, Policy, leadership and other SME teams that makes TRM the authority on the issues that matter most to our customers • Own distribution for everything you produce. Run TRM's owned channels directly, and partner with Demand Gen, Comms and other teams to get your work into the channels you don't own, from paid promotion and earned media to executive voice. For now, you'll also oversee TRM's corporate social channels • Own TRM's voice and tone. Build the style guide, templates and AI workflows that help regional and demand marketers produce on-brand content, and give the final edit on high-visibility work • Own TRM's blog/Resources hub and, with technical and agency partners, the SEO/GEO content strategy. Produce the content that moves search and AI-citation metrics on the topics that matter most to TRM
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