playbook - Social Media Lead for Talent
Requirements
• You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream • You've developed content strategy for creators, brands, or talent at scale • You can distill complex strategy into simple, actionable templates that a creator can execute without a second question • You understand the organic-to-paid funnel and can think across both • Bonus: you're AI-savvy and excited about building tools that scale this work • Comfortable working across fitness, wellness, and lifestyle verticals • HOW THIS ROLE WORKS • Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution. Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale. This is a role with a real path to building something big.
Responsibilities
• Strategy & Research • Develop bespoke social strategies for top-tier Playbook talent • Research viral trends, algorithm changes, and new platform features across Instagram and TikTok • Track and analyze performance of our top talent weekly • Run weekly viral content analysis and distribute insights to the team • May do community calls / webinars • Feedback and support for paid ad creative • Support with curriculum and creator training • Creator Playbooks • Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork • Build challenge marketing kits in the same format • Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc. • Develop mastery of what to post for lead generation vs. conversion — and teach it • Cover ad creative strategy, since most paid is amplified organic • Editing & Production Guidance • Stay current on the best editing tools and techniques • Coach creators and CMs on how to edit better — speed, hooks, retention • Growth Tracking • Own social growth tracking for our top 50 creators • Surface the biggest opportunities and the biggest gaps each week
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT