Data Analyst, Marketing

oaknorth.aiLondon+ Equity15h ago

In Office EMEA Fintech Banking Data Analyst Marketing Manager Customer Success Engineer SDET Product Marketing KPI Tracking Salesforce Data Analysis Tableau

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Requirements

Proven experience in marketing analytics, commercial analytics or data analysis roles.
Experience working with marketing performance data, attribution models or experimentation frameworks.
Familiarity with CRM and marketing platforms such as HubSpot, Salesforce or similar.
Experience with data visualisation tools such as Looker, Tableau or similar.
Experience in fintech, financial services or B2B environments is beneficial but not essential.

Responsibilities

Marketing analytics and data management
Own marketing analytics and insight generation, partnering with MarkOps on data quality and enrichment, and performing targeted cleansing as needed to enable accurate analysis and visualisation.
Define and influence the build and maintenance of attribution logic and performance benchmarks to support confident decision making.
Analyse channel efficiency, conversion metrics and customer behaviour to improve marketing efficiency and unit economics.
Design, execute and analyse experiments and A/B tests using sound statistical principles.
Leverage automation and AI-driven approaches to improve insight generation, productivity and scalable marketing execution.
Platforms, tools and systems
Work hands on to analyse, model and visualise marketing performance data.
Build and maintain dashboards and self-serve reporting using visualisation tools such as Looker, Tableau or similar.
Use SQL extensively to query, transform and analyse large, complex datasets.
Work confidently with Excel for analysis, modelling and validation alongside SQL-based workflows.
Support Marketing Operations team with CRM platforms, particularly Salesforce, to support marketing performance tracking and funnel analysis.
Use GA4 and related digital analytics tools to understand acquisition behaviour, channel performance and conversion.
Partner closely with Data Engineering and technical teams to improve pipelines, models and reporting infrastructure.
Cross-functional collaboration and enablement
Act as a strategic partner to Marketing, Commercial and Product teams, embedding analytics into planning and execution.
Support campaign planning with data-driven targeting, segmentation and performance forecasting.
Define and track core marketing KPIs, north star metrics and success measures.
Champion a culture of data-driven decision making, continuously improving confidence in performance reporting and insights.
## What success looks like
Marketing and commercial teams have high confidence in performance data, attribution and reporting.
Clear visibility of what is driving acquisition and growth across all OakNorth products.
Strong adoption of dashboards and self-serve reporting across marketing and commercial teams.
Actionable insights consistently feeding into campaign planning, experimentation and strategy.
Effective collaboration with Product, Commercial and Data teams to support wider business goals.

Benefits

25 days holiday per year plus bank holidays, alongside enhanced family leave allowances.
Competitive salary and equity, giving you a meaningful stake in the success of the business.
Your choice of a high-quality laptop running macOS or Ubuntu.
Regular team and company socials, including informal breakfasts and dinners at OakNorth.
Access to cycle-to-work and electric vehicle schemes.