Definium Therapeutics - Senior Product Manager, HCP Marketing
Requirements
• Minimum bachelor’s degree required; advanced degree (MBA, PharmD, MS, or related field) preferred • Minimum 7 years industry related experience required • Pharmaceutical/Biotech commercial marketing experience required • HCP marketing experience with demonstrated promotional ownership • Proven experience developing and executing HCP promotional campaigns • Ability to translate scientific complexity into effective commercial promotion • Strong strategic thinking with demonstrated executional excellence • Strong cross-functional collaboration and stakeholder management capabilities • Strong communication and platform skills (will be the face of marketing to the field force) • Analytical mindset with ability to draw actionable insights from multiple data sources • Experience managing agency partners required • Experience working within promotional review / MLR processes required • Launch experience strongly preferred • CNS / psychiatry / specialty pharmaceutical experience preferred • Experience in small biotech or fast-paced growth environments strongly preferred • Up to 40% travel will be required based upon business needs • The starting base pay range for this position is $170,000.00 - $197,911.00. Compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee’s geographic location. • Employees in this role may be entitled to additional compensation, including bonus and equity. Benefits information is listed on our Jobs Page. The Company provides competitive benefits to employees including: • 100% paid health benefits including Medical, Dental and Vision for you and your dependents • 401(k) program with company match and vesting after the turn of the first month after your start date • Flexible time off • Generous parental leave and some fun fringe perks!
Responsibilities
• Support development and execution of HCP marketing strategy aligned with brand objectives and commercial priorities • Contribute to brand planning, launch readiness, and tactical planning processes • Help shape HCP promotional strategy and messaging based on customer insights, market dynamics, and competitive intelligence • Translate complex scientific and clinical data into clear, compelling HCP-focused promotional narratives • Identify opportunities to optimize HCP engagement across customer touchpoints and channels • Lead development and execution of HCP promotional initiatives to support brand performance and launch objectives establishing scalable commercial processes and operating discipline within a growing organization • Own assigned promotional workstreams from strategy through execution, measurement, and optimization ensuring flawless delivery while balancing speed, quality and compliance • Develop tactical plans aligned with approved strategic direction, including timelines, budgets, and execution plans • Serve as primary day-to-day marketing lead with the AOR across HCP promotional initiatives • Provide clear strategic direction, feedback, and decision-making to agency partners to ensure high-quality deliverables • Partner closely with Medical, Regulatory, Legal, Commercial Operations, Sales, Market Access, Analytics, and Market Research teams to drive aligned execution • Lead promotional materials through review and approval processes in partnership with cross-functional stakeholders • Leverage market research, analytics, field insights, and competitive intelligence to inform decision-making • Monitor performance of promotional initiatives and identify opportunities for optimization • Manage HCP marketing budgets across assigned initiatives tracking timelines, milestones, deliverables, and agency spend
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