Huckleberry Labs - Creative Director
Requirements
• Strategic Brand Ownership: Act as the ultimate steward of Huckleberry’s visual and narrative identity. Ensure our brand strategy is consistently expressed across all external touchpoints. • Creative Vision & Storytelling: Lead the conceptual development of brand-led marketing campaigns. Translate marketing objectives into compelling visual stories that build trust and emotional resonance. • Brand Refresh Leadership: Architect and oversee the evolution of our brand identity. You will define the North Star for Huckleberry’s future look and feel, guiding the team through its implementation. • Creative Direction & Mentorship: Provide high-level direction to the Senior Designer and external partners. Review work not just for aesthetic quality, but for strategic alignment with our brand mission. • Cross-Functional Partnership: Collaborate directly with Brand Marketing, Product, and Executive leadership to ensure the brand vision supports business goals and product innovation. • External Representation: Own how the brand is perceived externally, ensuring our ethos is felt in every campaign, partnership, and piece of content. • 10+ years of professional design and creative experience, with at least 4+ years in a creative leadership or art direction role. • Proven track record of strategic brand building at a high-growth tech company, mobile app, or consumer-facing brand. • A portfolio that shines with storytelling. You should demonstrate an ability to build comprehensive brand systems and lead multi-channel campaigns that move the needle. • Strategic Mindset: You don't just "make things look good"—you understand how design drives business results and user trust. • Exceptional Communication: Ability to articulate creative decisions to non-creative stakeholders and inspire the team around a shared vision. • Expertise in Brand Architecture: Deep understanding of how to evolve a brand identity in a way that remains scalable and culturally relevant. • Collaborative Spirit: Experience working in a fast-paced, remote startup environment where cross-functional alignment is key to success.
Benefits
• Paid parental leave for primary and secondary caregiver • Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. • Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. • Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX. • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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