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wgsn - Product Marketing Manager

London, UK - Hybrid2d ago

In Office EMEA Software Product Marketing Manager Growth Lead Product Marketing B2B Market Research Reporting Sales Enablement

Requirements

• Strong B2B product marketing experience, with launches across multiple products or markets. • A track record of making complex or technical products simple. • Experience building positioning, value propositions, messaging and personas. • The confidence to challenge constructively across teams and levels of seniority. • The ability to own a plan with little guidance, manage several priorities at once and stay accurate. • Commercial awareness and a clear view of how product marketing drives acquisition, adoption and retention. • Experience with data, market intelligence, research or SaaS subscription products. • Experience as a founding or first product marketer. • You'll be an experienced product marketer, probably working as a Product Marketing Manager, Senior PMM or PMM Lead today.

Responsibilities

• Own the group product marketing calendar, aligned with the WGSN and IWSR roadmaps. • Plan and deliver go-to-market for launches, releases and enhancements, choosing the right audience, message, channels and level of promotion. • Develop positioning, value propositions, messaging frameworks and customer personas across both brands. • Create sales presentations, battlecards, FAQs and campaign assets, and work with Commercial and Sales Enablement so they can sell with confidence. • Communicate the roadmap to customers so they see the ongoing value of their subscription. • Use customer feedback and usage data to find barriers to adoption and fix them, including managing the WGSN Knowledge Centre and publishing IWSR reports for clients. • Measure what works and keep improving it.

Benefits

• Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including: • 25 days of holiday per year - with an option to buy/ sell up to 5 days • Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness • Employee assistance programme, season ticket loans and cycle to work scheme • Volunteering opportunities and charitable giving options • Great learning and development opportunities.