analogfolk - Social Strategist
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Requirements
• 3–5 years’ experience in a social media or digital strategy role, ideally within a creative or integrated agency. • Strong understanding of social-first thinking, with the ability to develop platform-native ideas across Instagram, TikTok, LinkedIn, and emerging channels. • Proven experience contributing to and owning elements of social strategies, from insight gathering through to execution and optimisation. • Confident translating brand positioning into engaging, culturally relevant social content. • Good understanding of internet culture, trends, and audience behaviours, with the ability to identify opportunities for brands to show up meaningfully. • Experience supporting and delivering organic and paid social campaigns, with a clear understanding of how they work together. • Comfortable working collaboratively with creative, design, and production teams to bring ideas to life. • Ability to analyse performance data and extract actionable insights, with a working knowledge of key social and digital metrics. • Familiarity with key tools (e.g. Meta Business Suite, Sprout, Google Analytics, TikTok Analytics). • Strong organisational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment. • Clear and confident communication skills, with some experience presenting ideas internally or to clients. • A proactive and curious mindset, with a genuine interest in creativity, culture, and evolving digital platforms. • Some experience working with influencers or creators, or an understanding of how creator partnerships fit into broader strategy. • AnalogFolk is part of the AnalogFolk Group (AFG) an independent marketing and technology group. Our mission is to use digital to make the analog world better. We strive to create experiences that are remarkable and fundamentally valuable. These are our values that we ask of all our Folk… • Stay Restless - Always strive for better to push the boundaries of what’s possible. • Expect Remarkable - Go beyond the expected to create something worthy of remark. Accept nothing less. • Make Change - In everything you do, find a way to make a positive impact. • Do Good - Don’t talk about ideas that create progress. Make them. If something isn’t working, be the agent of change. • Be You - Bring all of yourself and make this place your own. In return, welcome all others. • And a final few things….
Responsibilities
• Develop comprehensive social media strategies that align with the our clients overall marketing and communication objectives. This includes setting goals, defining target audience, selecting appropriate social media platforms, and determining content themes and messaging strategies. • Content Creation and Curation • Collaborate with content creators and graphic designers to develop engaging and impactful social media content, including text, images, videos, and other multimedia assets. Ensure the content is aligned with the brand voice and resonates with the target audience. • Campaign Planning and Execution • Plan and execute social media campaigns across various platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube. Monitor campaign performance, make data-driven adjustments, and optimize campaigns for maximum impact • Monitor social media channels to identify trends, insights, and opportunities. Utilize social listening tools to gather customer feedback, monitor brand sentiment, and gain insights into industry trends and competitor activities. Translate data into actionable recommendations to improve social media strategies. • Analytics and Reporting • Utilize social media analytics tools to track and measure the effectiveness of social media campaigns. Generate regular reports that highlight key performance indicators (KPIs), provide insights, and make data-driven recommendations for continuous improvement. • Up-to-Date with Industry Trends • Stay informed about emerging social media trends, platform updates, and industry best practices. Continuously explore new opportunities and technologies to enhance social media strategies and drive innovation.
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